Maxus Perth change to Ikon confirmed with two Ikon Sydney staff joining Perth office

Ikon, Australia’s most awarded agency for media effectiveness, is to open an office in Perth. In a move intended to shake up the Perth media market, The Brand Agency media team, trading under  the Maxus banner, will relaunch as Ikon Perth on 30 August. The news was broken by Campaign Brief’s WA website yesterday.

Ikon Perth’s Managing Director, Glenn Hodgkin (pictured),  said the Ikon launch in Perth is a perfect fit for their clients.

“Trading under the Maxus brand has achieved great results for the pastfour years”, Hodgkin said. “However, looking ahead, we believe the Ikonoffer and approach is the right fit for this market and also for ourclients evolving needs.”

“Whether you judge Ikon by rate performance, media effectiveness, orthe 50 plus proprietary planning and trading tools they utilise, it isthe undisputed leading  media agency in Australia”, Hodgkin stated.”That’s why Ikon is the most awarded agency in the land and it’sexciting to be setting up in Perth!”.

Ikon, which boasts an impressive list of national clients includingCommonwealth Bank, Bankwest, Myer and Vodafone, will set up officeemploying all current Brand Agency media staff working under the Maxusbanner, as well making some key hires from the Ikon Sydney office.

Andrew Morrill, who was Communications Manager on the $55m Vodafoneaccount, has moved across to take up the role of Ikon PerthCommunications Director, and Georgia Thomas, who heads up Strategy forBankWest, will also oversee all strategic output for the new Perthoffice.

Gary Hardwick, co-founder of Ikon with Simon White,said: “With officesin Sydney, Melbourne, Auckland and Wellington already, Perth representsanother dynamic market for growth. Ikon already services the Bankwestbusiness with the team working across the Sydney and Perth markets.

“We are very proud of the unique tools, approach and people culturecreated over the past 11 years. We will continue to review expansionopportunities here and overseas.

“Glenn accompanied by Georgia and Andrew will provide a new andexciting media perspective with a true focus on marketingeffectiveness. Perth also allows the Ikon Group to provide careeropportunities to existing staff looking for new challenges .”