Maxibon opens world-first Freezer Bakery in Sydney to celebrate launch of two new bons
From the boujee bakeries in the city, rivalling Parisian pâtissiers, to the humble fifth-gen gems in the burbs… there’s a good reason why the classics remain on every menu. Think flaky custardy vanilla slices, hundreds and thousands finger buns, chocolatey hedgehog slices, and fall-apart crumbly custard tarts.
These classic bakery treats have a special place in the hearts (and stomachs) of Aussies – whether munched on during a road trip pit stop or savoured as an afternoon treat.
Also known for embracing classic flavours, Australia’s biggest and most popular ice-cream sandwich brand, Maxibon is pulling out the apron and launching two new bons, fresh from the freezer, in their first-ever bakery-inspired range. Because they too remember going to their local bakery after school and absolutely destroying their favourite baked treat.
Introducing the new frozen twists on bakery classics, Maxibon Vanilla Slice and Maxibon Hedgehog Slice.
Maxibon Vanilla Slice features a custard slab sandwiched between two golden Maxibon biccies on one end and dipped in icing with flaky wafers on the other. It’s everything you love about the classic vanilla slice, only reimagined and dare we say… even better?!
Then there’s the second classic in the new range, Maxibon Hedgehog Slice. Picture a rich choc flavoured slab packed with salty cookie crumbs, sandwiched between two golden Maxibon biccies on one end, dipped in milk choc and loaded with more crunchy cookie crumbs on the other. This one’s for the choc-lovers.
Now, Maxibon isn’t just launching two new flavours – it’s opening the doors to the world’s first Maxi-Bakery, where 10,000 lucky people will be some of the first to taste these bons before the rest of the country. What lays behind the door… now that’s a tasty mystery that will have to be seen to be believed.
Want a hint? On the 26th and 27th February, look out for a freezer door that will appear at June’s Shoppe in Sydney’s CBD. Prepare to be hit with a cool blast of air, a swirl of flour, and a sensory overload as you enter a world where bakery treats meet the icy world of Maxibon.
To get your hands on a FREE BON, here’s what you need to know:
WHAT: First EVER Maxi-Bakery – 10,000 FREE Maxibon Vanilla Slice & Maxibon Hedgehog Slice Bons
WHERE: June’s Shoppe, 60 Carrington St, Sydney NSW 2000 (corner of Wynyard St and Wynyard Lane)
DATES: Monday 24th, Tuesday 25th and Wednesday 26th February
TIMES: Monday 24th 3pm-6pm, Tuesday 25th 11am-6pm, Wednesday 26th 11am-2pm (while stocks last)
“We’re a nation of snackers, and nothing hits quite like childhood favourites. As a brand that’s been shaking up Aussie snack time for over 20 years, Maxibon wanted to take nostalgia and turn it on its head. We’ve reimagined iconic, beloved baked goods by bringing them to life with Australia’s favourite ice cream sandwich brand – Maxibon – because doing the unexpected is what we do best.
Our most fond food memories are tied to experiences. So, to launch Vanilla Slice and Hedgehog Slice we wanted to create the ultimate multi-sensory adventure. At our Maxi-Bakery, 10,000 bons will be given away, but first, you’ll have to track down the freezer and discover the surprise waiting inside.” Says Peters Ice Cream Head of Marketing, Andrea Hamori.
Don’t miss the chance to taste Maxibon’s twist on bakery classics at the Maxi-Bakery this February. You can come back for more when Maxibon Vanilla Slice & Maxibon Hedgehog Slice 4-packs hit shelves in Coles, Woolworths, and independent grocery stores (RRP $11.50), and Maxibon Vanilla Slice single packs in petrol and convenience stores (RRP $5.60) from February 17th, 2025.