Max unveils new ‘All Killer. No Filler’ campaign ahead of Australian launch via Special
March 25 2025, 10:46 am | | No Comments
Warner Bros. Discovery has launched its first Australian campaign for its premier streaming service Max ‘All Killer, No Filler’, created by Special.
The TV spot follows a man desperately searching for “just one good show” during a blizzard, highlighting Australia’s oversaturated streaming market and positioning Max as the go-to platform for TV shows and movies.
Max officially launches in Australia on Monday, March 31. Max will bring together the best from iconic brands such as HBO, Warner Bros., the DC Universe, Harry Potter and Discovery, as well as Cartoon Network, TLC, ID, HGTV and more, all in one place.
Creative Agency: Special
Media Agency: EssenceMediacom
Social Agency: Present Company
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