Maverick launches Healthy Habits School Program for Reckitt Benckiser brand Dettol
Independent engagement agency Maverick has reinforced its credentials as leaders in educational partnerships launching the Healthy Habits School Program for the Reckitt Benckiser brand, Dettol.
Engaging 1,000 primary schools and 300,000 students across the country, the program reaches into schools providing each student with an interactive CD-Rom designed to help them learn about a range of healthy eating, exercising and hygiene habits.
A website containing the same fun and interactive learning environment has also been developed to allow other schools and students to get involved, further extending the reach beyond the 1,000 schools. In addition to this online tool, teachers will be provided with a number of lesson plans and canteens will receive product, posters and stickers designed to reinforce the Healthy Habits messaging.
Developed in conjunction with the Healthy Kids Association and teachers, the program will also offer participating schools the chance to win a $10,000 cash grant.
Says David Romero, category manager for Reckitt Benckiser: “Dettol is on a mission for health within the community, and what better way to spread the messages and lessons than through schools. Maverick created a campaign that enables us to talk to hard-to-reach people to bring about changes to health in the community – teachers, children and parents – and have done so en masse.”
Maverick won the business for 2011 following a three-way pitch.
1 Comment
Down, down, lurgies are down…