Matthew McConaughey shares playful take on Game Day grub in latest Uber Eats spot via Special

Uber Eats and Special have unveiled its latest US campaign starring Academy Award-winning actor Matthew McConaughey, who humorously hints at a playful conspiracy that connects food and football.

 

As the NFL season kicks off, McConaughey delivers a tongue-in-cheek narrative that questions the connection between America’s favorite pastime and its most beloved meals, urging fans to rethink their game-day traditions.

In the ads, McConaughey, known for his charismatic presence and signature catchphrase “Alright, alright, alright,” explores the quirky theory that food is the real MVP of football season. He leads viewers through a light-hearted examination of how the two are intertwined, ultimately encouraging fans to embrace the convenience of Uber Eats for their game-day grub. The campaign aims to elevate the experience of watching football, reminding consumers that great food can enhance their enjoyment of the game.

The campaign is supported by a robust media strategy, featuring commercials on various platforms and creative social media activations. Fans can expect to see McConaughey’s ads throughout the football season, emphasizing the message that Uber Eats is the go-to solution for all their food delivery needs, whether it’s for game day or any day.

Uber Eats continues to innovate in the fast-paced food delivery market, reinforcing its commitment to delivering not just food, but memorable experiences that resonate with its audience. As the season unfolds, fans are encouraged to join in on the fun by sharing their own food and football moments using the hashtag #FoodIsForFootball.

Uber Eats
Vice-president, global marketing: David Mogensen
Global executive creative director: Danielle Hawley
Head of marketing, North America: Georgie Jeffreys
Head of integrated marketing campaigns, North America: Liza Keller
Global creative lead: Ecole Weinstein
Senior integrated marketing manager: Meg Fortier
Senior marketing manager: Stephanie Laurin
Social & digital marketing lead: Kaitlyn Mendoza
Senior communications manager: Lexi Levin Mitchel
Associate creative directors: Tom Kropp, Jordan Rich
Head of global brand partnership marketing: Molly Spychalski
Senior brand partnership manager: Kim Guluk
Senior partnership manager: Michael McAndrew
Head of organic social: Suzanne Lindbergh

Special US
Partners, chief creative officers: Matthew Woodhams-Roberts, Dave Horton
Partner, chief executive officer: Kelsey Hodgkin
Partner, chief production officer: Vic Palumbo
Creative directors: Alice Blastorah, Josh Hacohen
Associate creative directors: Dan Greener, Shelby Lemons
Creative: Dave Canning
Social creative leads: Dan Hales, Stew Tribe
Executive producer: Ali Issari
Senior producer: Luke Franek
Group strategy director: Janet Shih
Senior strategist: Jen Rose
Social and comms strategy: Dustin Johnson
General manager: Lily Waters
Group account director: Lindsay Friedgood
Account director: Abby Inman
Creative operations manager: Bryn Wensley
Talent: Matt Delzell

Special Australia
Partners, chief creative officers: Julian Schreiber, Tom Martin

O Positive
Director: Jim Jenkins, Thaddeus McCants
Executive producer: Ralph Laucella, Marc Grill
Head of production: Devon Clark
Line producers: Sameet Patadia, Carla Tate
Director of photography: Gyula Pados

Trevor TV
Director: Trevor Shepard
Executive producer: Ursula Camack
Production coordinator: Kiara Cogar

Exile
Editors: Matt Murphy, Shane Reid, Grant Surmi, Rex Lowry, Zaldy Lopez
Assistant editors: Melanie Newton
Managing director: CL Kumpata
Executive producer: Jennifer Locke
Producer: Chris Meadows

Pariah
VFX supervisors: Pat Murphy, Matt Sousa, Mike Wynd
CG supervisor: Mike Wynd
Flame artists: Pat Murphy, Matt Sousa, Sam Kolber, Danielle Fowler, Drew Downes, Ruben Llusia, Jameson DeSantis, Baran Bayburt, Michael Vaglienty
CG artists: Pete Jensen, Mitchell Jaeger, Elizabeth Hammer
Matte painter: Reid Southen
Producers: Gladys Bernadac, Andrew Rosenberger
Production coordinator: Lily Hernandez
Executive producer: Michael Steinmann
Executive producer, social: Michael Steinmann
Managing director: Mark Tobin
Royal Muster
Senior colorists: Gregory Reese, Roslyn Di Sisto
Head of production: Diane Valera
Executive producer: Thatcher Peterson

Eleven
Sound designer/mixer: Jordan Meltzer
Senior producer: Andrew Smith
Music: New Math