Matt Okine leads a party without politics in Naked Wines’ ‘After Party’ work via Supermassive

| | No Comments

In a bold blend of satire and shiraz, Naked Wines has launched The Naked Wines After Party—a tongue-in-cheek campaign by Supermassive that pokes fun at election fatigue, political spin, and broken promises.

 

Fronted by comedian, actor, writer, and presenter Matt Okine, the campaign invites Australians to ditch the BS and back a party where the only dirty tactics involve soil.

Positioned as “a party without the politics,” the film, directed by Andrew Seaton through Mint Films, will roll out across cinemas in Sydney and Melbourne, as well as on radio and in print. Roaming human billboards will also appear in high-traffic political polling locations, including Martin Place, Manly Wharf, and Bondi Junction, in the lead-up to, and on, election day.

 

Want to leave a comment? Share your thoughts below, making sure to include your full name and email address. If you have a news tip or story idea, please feel free to email ricki@campaignbrief.com.