Masters cows make an awesome homecoming in new multi-media campaign via Gatecrasher, Perth
Iconic WA brand Masters flavoured milk has relaunched this week with a new campaign from Gatecrasher, Perth.
It’s the first creative work by a WA agency for the brand in eight years.
Says Mary Stafford, brand manager, Masters: “Masters is a fantastic brand, with a history of fun and good natured irreverence. Everyday life can can be so serious, and a lot of advertising is very rational and pretty dull. The Masters brand and the campaign are about adding some spontaneous fun to your day.”
Leveraging the bold, distinctive M on packaging, the campaign is based on the creative idea that ‘It’s More Awesome with an M’.
Says Adam Barker, creative director, Gatecrasher: “The cows are pretty much just a bunch of guys doing what guys do together. They don’t take themselves too seriously and represent the brand values of laddish humour and mateship. They’re a great bunch of characters to work with.”
The campaign includes outdoor, social, digital and activations.
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