MASH WINS YELLOW PENCIL AT D&AD

Design company Mash has won Australia’s only Yellow Pencil at the D&AD Awards in London last night, won for Packaging Design for Viottolo ‘Changing Lanes’. Frost Design had a Nomination for Environmental Design – Installations,for Stockland Flip Dot Wall, and Revolver had a Nomination for Music Videosfor The Presets (Modular Records) ‘My People’.

(On a personal level, Publicis Mojo Sydney creative director Micah Walker picked up a Yellow Pencil for Orange ‘Belonging’ via Fallon London, where he was joint CD up until late last year).

New Zealand failed to convert its three Nominations into Yellow Pencils at last night’s D&AD Awards in London.

Saatchi & Saatchi Auckland had twoNominations – for NZ Army ‘Bluetooth’ and Wellington Zoo ‘CloseEncounters’, while Publicis Mojo Auckland had aNomination for their Speights ‘Great Beer Delivery’.

D&AD’s most elusive prize, the Black Pencil, was presented to Fallon’s Gorillafor Cadbury, which won in TV & Cinema Advertising, ‘The NationalGallery Grand Tour’ by The Partners in Poster Advertising, ‘Get theGlass’ by Goodby, Silverstein & Partners, and Projector Inc, for‘Uniqlock’ in Online Advertising.  Apple won two Black Pencils for theiMac and the iPhone.  This makes the multi-national design company thebiggest single winner of Black Pencils in D&AD’s 45-year historywith 6 won since 1999.

64 Yellow Pencils were awarded across 30juries.  BBH and Hakuhodo won the first two Yellow Pencils in MobileMarketing.  WCRS won 2 Pencils in TV & Cinema Crafts for‘Effortless’ for Brylcreem.  Nintendo UK won 2 Yellow Pencils in Gamingfor Super Mario Galaxy and The Legend of Zelda: Phantom Hourglass. 

Braziliandesigners won 2 Yellow Pencils this year – Marcio Kogan Architect andIsay Weinfeld both won in Environmental Design.  Australian designgroup, Mash, won a Yellow Pencil in Packaging Design for their winelabels for Vittolo.  Motion Blur won one of 3 Yellow Pencils in Viralfor ‘Train’ for Hydro. JWT San Juan won the first Yellow Pencil forPuerto Rico for the Muscular Dystrophy Association.  All of the winningwork can be viewed at: www.dandad.org/awards08.

“Another recordbroken – the first time in our 45-year history when six Black pencilshave been awarded,’ said D&AD President Simon Waterfall.  “Thisgoes to show the impact this diverse range of creative fields arehaving in pushing forward the wider industry, marketing, and popularculture.

“I, of course will now no longer talk to any of thesewinners, having failed to bag one of the most elusive and exclusiveawards on the creative planet.  I can only sulk and plot their downfall– terribly English of me! The D&AD Black Pencil: creative naturalselection at work.”