Maserati GT Sport launches print and digital campaign with Financial Review via Match Media

Match Media joins with the Financial Review Group to launch a campaign for Ateco’s new Maserati GranTurismo Sport with the Financial Review ‘Plays of the Week’. The campaign, launching today, will run until the end of the year across print and digital.

Click here to view the campaign.

The ‘Plays of the Week’ concept has been custom designed for Maserati. Combining a punchy summary of the week’s major corporate deals and market moving news, the video-led initiative delivers insight from expert journalists that will keep Maserati’s target audience on the pulse of Australian business.

A ‘Plays of the Week’ video will go live on afr.com (and on mobile) every Friday throughout the campaign to prep the audience as they get ready for the weekend ahead.

The Weekend Financial Review will then publish ‘Plays of the Week’ content to extend reach to the weekend audience and act as a driver to video content. GT Sport advertising will be aligned with this content.

The ‘Plays of the Week’ campaign will also include a feature in Financial Review’s Capital magazine, highlighting the most innovative and aggressive plays from the previous months, accompanied by Maserati advertising.

Says Glen Sealey, general manager Maserati Australia & New Zealand: “With an increasingly crowded market place, vying for a niche yet highly valuable audience, we needed a unique yet effective solution. Match’s strategic thinking, partnered with the premium audience opportunities available in the Financial Review Group, have provided us with a great opportunity to utilise strong and emotional creative assets.”

Says Nick Wokes, communications strategist at Match Media: “Working closely with Maserati and the Financial Review Group has really allowed us to give value back to our audience which, in this increasingly fragmented marketplace, is becoming more and more important.  Both Maserati and Financial Review Group have really jumped on board and we are excited to see the outcome of the campaign.”

Says Paul Van Wensveen, group sales manager Financial Review Group: “Plays of the Week reinforces the Financial Review Group’s commitment to offering our clients targeted, flexible and customised campaigns across our print and digital platforms in a unique and engaging way for our audience.  The Financial Review has a loyal audience of high net worth individuals, who are the perfect target audience for Maserati’s launch of the GT Sport.”