Martech startup MyAdbox repositions brand with VCCP/SomeOne appointment
Following a competitive pitch of branding agencies, home-grown Martech startup MyAdbox has appointed the combined team of VCCP and SomeOne.
Says Rene Slota, CMO, MyAdbox: “The blend of strategic proficiency, branding and communications expertise was the decisive factor in the appointment.”
MyAdbox is a marketing technology platform looking to change the way marketing teams roll out campaign material – all while building beautiful brands. MyAdbox has expanded significantly recently, with:
• Clients now on five continents
• Operational footholds in Europe and Canada
• Production volume exceeding 560,000 pieces of content for around 16,000 users.
Says Andrew Baker, CEO, MyAdbox: “The product has dominated the auto sector here in Australia and overseas but it’s time for our next phase of growth into other industries. We recognise that having a partner that thoroughly grasps how our product reimagines content production, campaign delivery and brand compliance is critical to our growth trajectory.”
The partnership of VCCP and Someone in 2017 represented the opportunity for challenger brand VCCP to build out its design capabilities in the Australian market. Clients include Compare The Market, Torrens Universities Australia, Cadbury and The Australian Museum.
Says Suzie Roberts, managing director of VCCP: “We are absolutely delighted to be working with the MyAdBox team. They are ambitious clients, who look to their agency as a true partner and who have a product that will challenge future creative industry processes.”
Baker commented that the selection of the VCCP/SomeOne partnership was relatively simple due to their strong strategic approach and beautiful execution: “VCCP and Someone understand that brand is more than a logo and some colours. It’s about identifying customer pain points and human truths to define a brand position and proposition. We’re at a critical point in our business evolution. It’s the perfect time to take stock and ensure that our SAAS model lines up perfectly with our audience, today and tomorrow.”