Marketing consultancy Art of the Possible arrives in New Zealand and Australia

A new kind of marketing consultancy has arrived in New Zealand and Australia, offering ambitious businesses direct access to world-class marketing and creative expertise – without the traditional agency overheads. With more than 1,200 marketing agencies already operating in New Zealand alone, Art of the Possible isn’t just another player in an already crowded market – it’s a model built for the times the industry is in.

What sets Art of the Possible apart is its bespoke approach. Instead of assigning generalist or less experienced teams to projects based on availability or their proximity to a physical office, the consultancy surrounds each client with handpicked senior category specialists from across New Zealand. These professionals are selected specifically for their proven expertise in the client’s field – never because they simply have capacity to take on work when a brief comes in. This ensures faster, more effective outcomes every time, driven by deep industry knowledge and strategic clarity from the outset.

Originally founded in the UK, where it recently earned accolades including several Drum Awards and a nomination for Independent Agency of the Year, Art of the Possible operates under a distinct model in the ANZ region. While the UK office functions as a traditional agency, the local operation is specifically built for agility, efficiency, and direct access to top-tier talent – without unnecessary layers or inflated costs.

“Businesses are waking up to the fact that the best marketing minds don’t need to be on-site or on a full-time retainer,” says Adam Brami, Director of Art of the Possible ANZ. “They just need to be the right people for the job. That’s exactly what we deliver: senior-level expertise, when and where it’s needed, and without the waste.”

The traditional agency model has remained largely unchanged for decades, often favouring scale over suitability and margin over results. A recent survey of 50 New Zealand businesses conducted by Art of the Possible found that 82% would switch agencies for a more cost-effective model, underlining the demand for better value and more transparent alternatives.

Simultaneously, many of the country’s most experienced strategists, creatives, and media professionals are shifting to fractional consulting – not just due to agency cutbacks, but because they want to work on meaningful projects with flexibility and autonomy. This evolution in talent availability means exceptional marketing minds are no longer reserved for companies with the biggest budgets, but are accessible to those who know how to engage them effectively.

For challenger brands with growth ambitions, this creates a powerful opportunity: to achieve high-end marketing outcomes for a significantly lower investment when compared with the traditional model. Art of the Possible matches businesses with precisely the right talent for their needs, ensuring that every dollar is spent only on insight, execution, and growth – not infrastructure.

“We exist for brands that move fast, think big, and need expert support that delivers,” says Brami (pictured above). “Our focus is on wrapping each client in the best possible expertise, so they can put every dollar to work where it matters most: growing their business.”

Art of the Possible is not designed for brands looking for business-as-usual. It’s built for those on a growth trajectory: challenger brands aiming to disrupt, scale-ups ready to expand their footprint, and global players entering the Oceania market. These businesses need speed, precision, and impact – without the structural commitments and financial pressures that traditional agency models are so often burdened with.

The consultancy is continuing to grow its network of senior specialists – across strategy, creative, media, digital, CRM, content, PR, production, and brand experience – while also seeking experts with deep experience in particular industries to help deliver truly tailored and effective solutions for clients. “If you’ve spent years honing your skills and still want to shape great work, we want to hear from you,” says Brami. “This is a chance to do career-defining work with ambitious brands, on your own terms – through a model that values your expertise and applies it where it matters most.”

For brands, this means direct access to some of the most experienced and effective minds in marketing – people who bring perspective, pattern recognition, and the ability to say, “We’ve seen this before – here’s what actually works.” It’s high-end thinking without the high-end price tag, making big-agency-quality work not just accessible, but finally possible for those who once thought it out of reach.

Brami adds, “While the traditional agency model continues to serve many businesses well, Art of the Possible offers a modern alternative – one that delivers the same level of strategic and creative firepower, but through a leaner, more flexible structure that makes high-impact marketing more accessible to a broader range of ambitious brands.”

Art of the Possible has already attracted partnerships with forward-thinking businesses that want the best ideas delivered with clarity, focus, and efficiency. These are companies who don’t want a lower cost alternative – they want better thinking, smarter models, and more accountable marketing.

“For too long, access to strategic marketing expertise has felt out of reach for many growing brands,” Brami says. “Art of the Possible exists to change that. Our name is our promise: world-class marketing should be possible for any brand willing to invest wisely. With a modern, flexible model that connects brands directly to proven experts, Art of the Possible is making high-impact marketing more accessible than ever. The future doesn’t belong to those with unlimited resources. It belongs to those who know how to make smarter use of what they have.”

For brands ready to access world-class marketing leadership on their terms – and for specialists who want to apply their skills to brands on the rise – Art of the Possible is now open for business.

https://artofthepossibleagency.com/

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