Marketing Bee grows international client base across Asia

Marketing Bee has expanded its work across the Asian food category, adding several major FMCG brands to its portfolio including Prima Singapore, Kawan Foods, Haldiram’s, Del Monte Asia, Mario, Frontier Foods and Lion Brand.

The agency is building on its focus of connecting Australia, New Zealand and Asia through culturally informed creative and marketing programs.

“Our work across the Asian food category is growing because brands are seeking partners who can combine cultural intelligence with executional strength,” says Sharon Latour, CEO of Marketing Bee. “Asia is one of the most dynamic food markets in the world, and this expansion aligns naturally with where the industry is heading.”

Marketing Bee’s remit now includes content, PR, social, TV integrations and retail campaigns across Singapore, Malaysia, India and other Asian markets. The agency is also working with heritage brands such as Kawan Foods and Haldiram’s, and supporting Prima Singapore in strengthening its B2B presence.

“International brands today need more than local understanding — they need structured, multi-platform marketing that respects local culture while achieving commercial impact,” adds Latour. “Our integrated service model is designed exactly for that, we’ve been working internationally since inception.”

Marketing Bee continues to expand its production, strategy and multicultural capabilities, and recently showcased its offering at Fine Food 2025.

Pictured (L-R): Luca Pagnut, Production Director of Marketing Bee; Sharon Latour, CEO of Marketing Bee

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