Mark Pickering set for Sydney to host experiential marketing workshop
Brand strategist and experiential guru Mark Pickering is heading to Sydney to host an experiential workshop, in partnership with the Communications Council.
Mark will dispel experiential myths, explain where the discipline sits in the brand manager’s toolbox and why experiential should be much more than just a marketing afterthought.
He will also quantify the discipline, showing how experientialmarketing can be effectively measured to drive both sales and brandawareness.
Award winning case studies from around the world will be shown toexplain exactly what the buzz is about and how it can be used to growmore active consumer engagement for brands.
Touching on key topics such as how experiential can be used as the leadidea in any campaign should serve to enlighten those starting out in aswell as those contemplating venturing into the experiential field.
Details:
Date: Friday 19 November 2010
Venue: The Communications Council
For questions about the course, contact Linda Anderson on 0282973800
About Mark Pickering
Mark Pickering has been hosting successful experiential workshops in NZdrawing over a hundred participants prior to giving it a go in Sydney.
He’s got an unrivalled background in sponsorship leverage and brandexperience, having been around the field for the past 15 years. He’sworked with renowned world brands on award winning campaigns globally,picking up a number of awards along the way. Leveraging Coca Colasponsorships in the Football League was just one of those successes.
He’s worked client side with drinks giant Diageo in the UK; then withagencies Inferno, The House, BD-Network and Pulse. Back in NZ he hasconsulted with agencies including WRC/Mango and AIM Proximity Pulse,before setting up his own shop, AmbientX in 2008.