Malcolm Poynton, Grand Jury President, ADFEST: “What I would really encourage is remember, this is a very human business”

Malcolm Poynton, ADFEST 2024 Grand Jury President and Global Chief Creative Officer of Cheil Worldwide shares his insights on this year’s impressive festival.

 

Poynton joined Cheil Worldwide as Global Chief Creative Officer in 2015. The agency is thriving creatively under his leadership.

Says Poynton: “We work really hard at fostering great creativity. I think what really inspires our creative teams all around the world is to find new ways of looking at very sophisticated technologies and what we can do with them to ensure that we are using them in a way, and creating things with them, that have a very human side to it.”

So for ADFEST it’s rewarding that he appraises the work he saw as “world class in its own way because it’s world class coming from these fantastic, really vibrant, really interesting cultures across Asia and the Pacific.”

Poynton is a thoughtful, astute creative with a deep understanding of the industry that he is very willing to share. This is a must watch interview.

Malcolm Poynton has been recognised as one of the World’s Top 10 Digital Minds by Ad Age. He has led Saatchi & Saatchi, Ogilvy, SapientNitro and Cheil Worldwide to multiple Creative Agency of the Year titles. Since joining Cheil Worldwide as Global Chief Creative Officer in 2015, Malcolm’s creative leadership has established Cheil as one of the world’s leading creative networks, winning Asia Network of the Year, multiple Agency of the Year titles across Hong Kong, China, India, Japan, South Korea and further afield, Spain, Russia and Romania.