Madeleine Page: My Top 3 @ LIA
Madeleine Page, Head of Consumer and Brand PR, Dentsu Creative Public Relations, represented Australia on the Creativity in PR jury at LIA in Las Vegas.
Page, along with most of the other Australian and New Zealand jurors, presents her top 3 favourite campaigns from the Creativity in PR competition, exclusively for CB…
Hyundai Motor Company ‘Tree Correspondents’ (Grand LIA + 2 x Golds)
Agency: FCB New York
Admiration and envy. The two words I can only use to describe this piece of work. The use of technology was beyond impressive and the craft in the storytelling sat above the rest. I also loved how this idea elevated the craft of PR and journalism – a truly unique expression of how credible, accurate reporting can contribute to the global sustainability conversation. This was one of two pieces of outstanding work by Hyundai – bravo.
AXA ‘Three Words’ (3 x Golds)
Agency: Publicis Conseil, Paris
This work was moving and had impact at its core. A simple idea that lived in AXA’s core product offer but lead with purpose – a pure PR masterclass in building trust and reputation for a brand.
Tecate Light ‘Gulf of Mexico (Bar)’ (3 x Golds)
Agency: LePub, Mexico City
Doing something powerful with humour and fun in its centre – I love the way this idea nailed both. Not only was the execution of the idea impressive, the repeated pinning of the location to ensure this lived on was genius.