Made by Fressko appoints Mango for earned media and influencer engagement

July 2 2024, 10:39 am | BY Ricki Green | No Comments
Made by Fressko appoints Mango for earned media and influencer engagement

National cup and bottle manufacturer made by Fressko has appointed Mango Communications.

 

Mango Communications is set to bring its strategic thinking and leading influencer management skills to made by Fressko, after successfully winning the account.

Under its new remit, Mango will deliver earned media and influencer engagement for made by Fressko, working to deepen its relationship with creators and extend its PR offering.

Mango has had a long-standing relationship with the Australian start-up, impressing the brand with its strategic thinking, media relationships and social expertise.

made by Fressko is a Melbourne-based, award-winning designer and manufacturer of premium reusable drinkware. Known for their timeliness design and unmatched quality, the brand which launched in 2014, uses 100% BPA-free, sustainably sourced materials, and sells online and in stores globally.

Says Age Conte, head of marketing, made by Fressko: “We’ve had our eye on the Mango team for several years and have always been impressed by not only their fame-building creative campaigns but also the day-to-day work they do to ensure brands stay in the consumer consciousness.  We’re looking forward to  partnering with them on our growth journey and bringing to life our brand in new and creative ways.”

Says Alex Lefley, general manager at Mango Melbourne: “We are excited to partner with the team at made by Fressko. Our expertise in public relations, coupled with our strategic ability to help brands navigate the world of influencers, was a key attraction for made by Fressko and we’re looking forward to working with the team to continue to develop its overarching brand story and growth success.”

The appointment is effective immediately.

Mango Communications is part of the DDB Group, offering specialist expertise in public relations, social media, influencer marketing, content creation and experiential marketing. Its clients include McDonald’s, New Balance, Vodka Cruiser, and Funlab, among others.