MADC rebrands as MADC

The Melbourne Advertising and Design Club is changing its name to Melbourne Advertising, Design and Creativity.

Says Matt Lawson, co-president, Melbourne Advertising, Design and Creativity: “It’s a tiny change that allows us to be infinitely more open. We don’t have to change our name, we’re clearly still the MADC, but this allows us to widen our outlook and makeup of members and member companies. Even the word ‘club’ felt too exclusive, and that’s something we’d like to move away from. We’re a small creative community, relatively, but we’d like to encourage a more open view on creativity, in terms of inspiration and inclusion, to ultimately help make more interesting work.”

Says Robyn Bergmann, co-vice president, MADC: “Creativity is simply connecting things. Plus, the MADC community really is just a series of connections that exist to help each-other create great work. So, a connected logo for a creative community made sense.”

Says Simon Thomas, co-president, MADC: “We also thought that the star, the old logo, seemed to be a hang up from when the MADC was simply an award show, and I’m sure we all agree that the singular star, the myth of the lone genius, has been debunked. It takes a community to bring incredible ideas to life. So, we’re here to foster that connection, and inspire each-other with a broader array of influences.”

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Brand Designer: Caity Moloney.

MADC Creative Circle:
Lauren Eddy, Katarina Matic, Huei Yin Wong, Jack Railton-Woodcock, Caity Moloney, Matt Bladin, Phoebe Sloan, Bella Plush, Regina Stroombergen, Connor Beaver, Scott Zuliani

MADC Committee:
Matt Lawson, Simon Thomas, James Wills, Robyn Bergmann, Natalie Taylor, Polly McGregor, Chris Baker, Nick Jamieson, Matt Bladin, Phoebe Sloane, Sarah McGregor, Romanca Mundrea, Corey Esse, Jess van Roosendaal, Edwina Gilbert

A special thank you to our industry supporters who make the MADC possible: Airbag, AJF, Akkomplice, Alt.VFX, Arc Edit, Bang Bang Studios, Bullfrog, CHE Proximity, Clemenger BBDO, Communicado, Cummins&Partners, DDB, Deloitte Digital, Fenton Stephens, Electric Dreams, Filmgraphics, Fin Design+Effects, Final Sound, Finch, Front of House, Good Oil, Guilty, Hardhat, Hero, Howatson+Company, Level Two Music, M&C Saatchi, Mr Fox, Ogilvy, Peach, Photoplay Photography, Pixel, Revolver, Royals, SDWM, Saatchi & Saatchi, Sherpa, Special Group, Taboo, TBWA, The Monkeys Part of Accenture Interactive, Thinkerbell, ThinkHQ, Truce Films, Unlisted, VMLY&R, WhiteGREY, Willow & Blake, Wunderman Thompson.