Macquarie University launches new print ad via Push in the souvenir edition of The Australian

| | 4 Comments

MQ_50th anniversary Australian ad_full page.jpgPush Collective has created a new print ad for Macquarie University. Macquarie University’s credentials as ‘a university founded to be different’ gained the perfect mouthpiece in a souvenir edition of The Australian Magazine, celebrating the newspaper’s 50th anniversary.

Macquarie is 50 years old too, in which time it has nurtured many famous and influential people and been integral to some game-changing research achievements, like helping to develop wi-fi technology and writing the definitive text on Australian English – the Macquarie Dictionary. This campaign was a unique opportunity to celebrate both their history and their future.

Client: Macquarie University

Agency: PUSH Collective

Creative Director: Ken Shadbolt

Art Director: Rachel Terkelsen

Copywriter: John Skaro