Macquarie University launches new print ad via Push in the souvenir edition of The Australian
Push Collective has created a new print ad for Macquarie University. Macquarie University’s credentials as ‘a university founded to be different’ gained the perfect mouthpiece in a souvenir edition of The Australian Magazine, celebrating the newspaper’s 50th anniversary.
Macquarie is 50 years old too, in which time it has nurtured many famous and influential people and been integral to some game-changing research achievements, like helping to develop wi-fi technology and writing the definitive text on Australian English – the Macquarie Dictionary. This campaign was a unique opportunity to celebrate both their history and their future.
VIEW THE AD – MQ_50th anniversary Australian ad_full page.pdf
Client: Macquarie University
Agency: PUSH Collective
Creative Director: Ken Shadbolt
Art Director: Rachel Terkelsen
Copywriter: John Skaro
4 Comments
Nicely written. #craft
Very nice writing. Well done.
Without reading the copy my intial thought was that this was an Ad for NAB looks the same.
Doeant take much sense but interesting I guess