Mack Truck delivers latest campaign down under ‘The New Standard’ via Hype Republic

Mack Trucks has partnered with content production company Hype Republic to produce its latest campaign ‘The New Standard’ down under.

Led by Chicago-based creative agency OX (The Office Of Experience), Hype Republic crafted a visually striking brand narrative that showcases Mack Trucks in diverse settings—from rugged outback terrain to urban landscapes and bustling job sites.

Leveraging a lean and agile team, Hype Republic skillfully brought this vision to reality, managing the campaign end to end through the shoot, and post-production process. Directed and shot by Allan Hardy ACS and guided by creative director Josh Weier, the campaign exemplifies Mack Trucks’ dedication to innovation and reliability in every frame. With new upgrades to horsepower, torque, fuel-efficiency, safety and driver comfort, Mack is setting the standard once again.

Says Brenda Riley, brand manager, Mack Trucks: “We are absolutely thrilled with the outcome of our recent Mack Trucks Australia campaign which was a collaboration between some of the best creative minds in the business. This includes the exceptional visual interpretation which was brought to life locally by Hype Creative who share our deep-seeded passion for trucks and have an uncanny skill for capturing them in their most picturesque working environments.”

Says Hardy: “Working with the innovative and passionate Mack Trucks team has been a wonderfully collaborative experience. Their dedication to each & every campaign allows our Hype Republic team to shine and create our best work.”

Client – Mack Trucks Australia
Agency / Production Company – Hype Republic
Global Creative Agency – OX (Office of Experience)
Director / EP – Allan Hardy
Creative Director – Josh Weier
Producer / Post-Production Producer – Camille Cannings
Cinematographers– Geordie Lillis, Lachlan Russell & Cam Pianta
1st AC – Matt Rebgetz
Stunt Driver – Corey Creed
Editor – Jarred Lammiman
Colourist – Joe Lancaster
Sound – Michael Thomas