McDonald’s Australia last night launched the second brand TVC as part of its new brand campaign via DDB Sydney.
At the centre of the campaign is a 60-second TVC, titled Almost Home, which celebrates and reminds Aussies that Macca’s is more than a place for great burgers, nuggets and fries.
The campaign celebrates the unique role that Macca’s plays in everyday Aussie lives – a familiar place where people come together. Almost Home brings to life the story of a truckie and his beloved companion, Louie, who is always by his owner’s side. Their bond, their shared experiences and their journey demonstrate the fact that no matter where you go, whether you are home or away, there is a Macca’s along the way.
Says Jo Feeney, marketing director, McDonald’s Australia: “At Macca’s we take great pride in the role we play in customers’ lives every day, no matter where they are. Whether for burger and fries, a break while on a road trip, or a family get together. Our new campaign is centred on highlighting this role that we play for Australians right across the country. In this latest spot, we’re celebrating a story of friendship and family – the togetherness that Macca’s provides for people, whether at home or on the road.”
Says Tara Ford, chief creative officer, DDB Sydney: “Macca’s holds a unique place in the hearts and minds of Aussies. It’s about more than the food they serve or the four walls of their restaurants. We are thrilled to embrace the power of storytelling to showcase this human truth.”
The campaign will appear nationwide in TV, online and cinema.
CMO: Jenni Dill
Marketing Director: Jo Feeney
National Marketing Manager: Amanda Nakad
Chief Creative Officer – DDB Australia: Ben Welsh
Chief Creative Officer – DDB Sydney: Tara Ford
Creative Partner: David Joubert
Creative Partner: Jade Manning
Creative Partner: Vincent Osmond
Lead Senior Producer: Tania Jeram
Managing Director: Priya Patel
Managing Partner: Lisa Hauptmann
Business Director: Nicole Drabsch
Chief Strategy Officer: Carl Ratcliff
Planning Partner: Anna Bollinger
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Adrian Shapiro
Executive Producer: Yolande Dewey
DOP: Shelley Farthing Dawe
Editor: Adam Wills
Online: Soren Dyne
Sound Engineer: Abigail Sie, Song Zu
Music: Level Two Music, Melbourne