Macca’s asks ‘What side are you on?’ in vibrant new McSmart campaign via DDB Sydney

McDonald’s is giving fans the chance to show their love for their favourite Macca’s side, with the new McSmart Meal campaign, via DDB Sydney, featuring a selection of fan favourites.

This year, customers can personalise their meal more than ever, getting a Cheeseburger, Small Fries and a Small Soft Drink, and then choosing from four iconic McDonald’s sides – 3pc Chicken McNuggets, Cheeseburger, a Chicken ‘n’ Cheese, or a Small Sundae – all for just $6.95.

The campaign celebrates this next level of choice with some unique personalities demonstrating their passion for some of Macca’s most-loved sides, whether they’re Sundae stans, Nug lovers, Cheeseburger buffs or Chicken ‘n’ Cheese fiends.

Says Tobi Fukushima, Head of Value, Promotions & Delivery Marketing at McDonald’s: “We know our fans love variety and value, so we’ve added more choice to the McSmart Meal. This campaign is designed to give our customers the flexibility to enjoy their meal, their way.”

Says Jack Nunn, Creative Partner at DDB Sydney: “McSmart is a great deal and tapping into Macca’s fandom has been a great deal of fun.”

The campaign launches with film, out-of-home and social, asking fans ‘What side are you on?’

Available for a limited time, the McSmart Meal campaign runs until March 4th, 2025.

Client: McDonald’s Australia
Creative Agency: DDB Sydney
Media Agency: OMD
Production Company: Photoplay
Director: Sarah Adamson
Post-Production: Heckler