M&C Saatchi + Collider take home coveted One Show Green Pencil for ‘The Plastic Forecast’; The Monkeys + Revolver win two Best of Discipline Awards for Sydney Opera House ‘Play It Safe’
M&C Saatchi Australia and Collider are celebrating the notable success of Minderoo Foundation’s The Plastic Forecast being awarded The One Show’s Green Pencil in New York; a prestigious award that recognises work that has made a measurable environmental impact.
M&C Saatchi group account director Am Lall (above left) and creative director Russel Fox (right) were in New York to accept the Award on behalf of the agency at the The One Show 2024, held at Cipriani Wall Street.
Plastic production is set to triple by 2050. A forecast that must change. Now, plastic is being found in one of the last things many of us deem pure. Rain. To show the weight of the accelerating plastic production problem and call for an end to new fossil-fuel plastics, ‘The Plastic Forecast’ was created.
Launched in Paris for the UN’s plastic talks, The Plastic Forecast hijacked major French news networks, allowing them to include the first ever plastic weather metric in their daily weather reports, throughout the entire week.
The new forecast was debuted at the ChangeNow climate summit in Paris, by the French Minister for Ecology, and was supported with weather-activated outdoor activities around Paris, and digital placements on France’s biggest weather websites.
Says Emma Robbins, executive creative director, M&C Saatchi: “We are beyond proud of a forecast that can change the amount of plastic produced in the world by changing the way the world sees weather. From the scientists who helped make the data sing, to the clients who believed in it, to the agency legends who never let it go, to the public who rallied UNESCO members because of it. We love that The Plastic Forecast has been honoured with such a prestigious award. We love even more that it’s making a difference.”
With more than 2350 media mentions, The Plastic Forecast reached more than 1.3 billion people in less than two weeks. Global publications such as Huffpost labelled the world-first weather report “a timely initiative”, and on World Environment Day, the UN itself co-signed the idea.
On the ground in Paris, the world’s first plastic treaty was drafted. Thirty countries are making a new commitment to reduce their production. A strong outcome, as treaty discussions continue towards the end of 2024.
The Plastic Forecast was adapted to run in Ottawa for the INC-4 negotiations, with all eyes on INC-5 in South Korea, late November.
The One Show’s Green Pencil has previously been awarded to world-class ideas such as AMV BBDO’s ‘The Trash Isles’ in 2018, NORD DDB’s ‘Vehicle of Change’ in 2023, and Saatchi and Saatchi’s ‘#TURNTOCOLD’ in 2022.
The Monkeys, part of Accenture Song also had a huge night at The One Show, scoring the Best of Branded Entertainment Discipline Award for Sydney Opera House ‘Play It Safe’ created with Revolver + Somesuch, MassiveMusic and ARC EDIT. Revolver + Somesuch was awarded Best of Moving Image Craft & Production Award for Sydney Opera House ‘Play It Safe’ with The Monkeys, MassiveMusic and ARC EDIT.
Marcel Paris picked up the prestigious Best of Show and a pair of Best of Discipline wins at The One Show 2024. Best of Show went to “WoMen’s Football” for Orange by Marcel Paris, working with Les Artisans du Film Paris and Prodigious Paris. The work also had Best of Discipline wins in Film & Video and Interactive, Online & Mobile. Overall, the entry was awarded 10 Gold Pencils, three Silver, three Bronze, and six Merits.
Best of Non-Profit went to “Banned Book Club” by FCB Chicago with 456 Studios Chicago on behalf of Digital Public Library of America.
Top honorees in The One Show 2024, based upon cumulative scores for all awards won across all disciplines, are as follows:
- Agency of the Year — FCB New York
- Independent Agency of the Year — Rethink Toronto
- Design Firm of the Year — King Henry Studios London
- Brand-Side/In-House Agency of the Year — Apple Marcom Cupertino
- Network of the Year — FCB
- Independent Network of the Year — Rethink
- Agency Holding Company of the Year — Interpublic Group
- Production Company of the Year — Helo West Hollywood
- Music & Sound Company of the Year — Citizen Music New York/Los Angeles
- Client of the Year — AB InBev
- Non-Profit Client of the Year — Digital Public Library of America
- Brand of the Year — Michelob ULTRA
The One Show 2024 Best of Discipline winners are as follows:
- Brand-Side/In-House — Lazada for its own “An Unnecessary Love Story”
- Branded Entertainment — The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney, and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House
- Creative Effectiveness — FCB Canada Toronto “Runner 321” for Adidas
- Creative Use of Data: Dentsu Creative Canada Toronto “Inflation Cookbook” for SkipTheDishes
- Creative Use of Technology — McCann New York “ADLaM” for Microsoft
- Cultural Driver — McCann New York “ADLaM” for Microsoft
- Design — Dentsu Inc. Tokyo “My Japan Railway” for JR Group
- Direct Marketing — LePub Milan with Boomerang Amsterdam, Prettybird London, and MassiveMusicAmsterdam “H150 Anniversary” for Heineken
- Experiential & Immersive — Energy BBDO Chicago with CANJA Audio Culture Curitiba, Coyne PR New York, and twelvenote New York “The DiversiTree Project” for Bayer Consumer Health / Claritin
- Film & Video — Marcel Paris with Les Artisans du Film Paris, and Prodigious Paris “WoMen’s Football” for Orange
- Health & Wellness — Ogilvy UK London with Ogilvy Canada Toronto “The Cost of Beauty” for Dove
- Integrated/Omnichannel — Wieden+Kennedy Portland with Superette San Francisco, Lord Danger Los Angeles and Modern Logic Los Angeles for “DoorDash-All The Ads” for DoorDash
- Interactive & Mobile Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
- Interactive, Online & Mobile — Marcel Paris with Les Artisans du Film Paris and Prodigious Paris “WoMen’s Football” for Orange
- IP & Product Design — McCann New York “ADLaM” for Microsoft
- Moving Image Craft & Production — Revolver x Somesuch Sydney with The Monkeys Sydney “Play It Safe” for Sydney Opera House
- Music & Sound Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
- Out of Home — Rethink Toronto “Coors Lights Out” for Coors Light
- Pharma — Dentsu Creative Argentina Buenos Aires with Dentsu Creative Chicago, and Dentsu Creative New York “Scrolling Therapy” for Eurofarma
- Print & Promotional — Rethink Toronto “Heinz Ketchup Fraud” for Kraft Heinz
- Public Relations — Rethink New York “Just Date a Farmer” for Kraft Heinz – Just Crack an Egg
- Radio & Audio-First — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
- Social Media — Wieden+Kennedy Portland with Superette San Francisco “DoorDash-All The Ads” for DoorDash
The One Show 2024 Special Awards
There were two winners of The One Show 2024 Penta Pencil, awarded to the agency and brand who together have created outstanding creative work for the last five years: McCann and Microsoft, and Rethink and Kraft Heinz Toronto.
A pair of entries received The One Show 2024 Fusion Pencil, the industry’s first global award to recognize great work that best incorporates DEI principles and underrepresented groups in both the creative content of the work and the team that made it:
- Area 23 New York “Everything They Didn’t Tell You” for Black Women for Wellness LA
- FCB Chicago with 456 Studios Chicago for “Banned Book Club” on behalf of Digital Public Library of America.
The One Show 2024 Green Pencils, recognizing the most environmentally conscious creative work for the year, was awarded to:
- M&C Saatchi Sydney with Collider Studio Sydney “The Plastic Forecast” for Minderoo Foundation
- VML Colombia Bogotá with Grey Colombia Bogotá “Life Extending Stickers” for Marko Colombia.
The One Show 2023 Sustainable Development Goals (SDG) Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to:
- McCann Poland Warsaw with McCann New York “Where To Settle” for Mastercard
- Publicis Conseil Paris “Prêt à Voter” for Solar Impulse
- VML Colombia Bogotá with Grey Colombia Bogotá “Life Extending Stickers” for Marko Colombia.
The One Show 2024 Pencil and Merit winners were announced yesterday. FCB New York led the world in Gold Pencils with 14, including 13 with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
The showcase of all One Show 2024 winners can be viewed here, and a dynamic online list of the winners can be viewed here.
1 Comment
Champs the pair of yas