Lynx Australia embraces a wild bromance with Nedd Brockmann in new campaign via FORWARD

Lynx Australia has announced its new bromance with the one and only Aussie legend Nedd Brockmann. Brockmann has been enlisted to front a new campaign developed by FORWARD.

 

The two-year escapade, officially launching this month, promises to be a wild ride filled with laughter, entertainment, and a sprinkle of that irresistible Brockmann goodness.

Kicking off on TikTok with a series of captivating content featuring a revealing Q&A session that captures the essence of Brockmann’s personality and showcases Lynx Africa – the true GOAT of fragrances. Simultaneously, Brockmann will call on all Lynx Africa fans to get involved in the fun by simply sharing the Lynx effect firsthand on TikTok, with the chance to win a dazzling $30K cash prize.

Lynx and Brockmann have also jointly designed limited edition Budgy Smugglers featuring the famous Lynx GOAT. All profits from the sale of these limited-edition Budgy Smugglers will be generously donated to We Are Mobilise, supporting a cause that means a lot to Nedd.

Commenting on this new bromance, Brockmann expressed his excitement: “I’m pumped to be partnering with Lynx, and having them come on board to support me and my mission to support those less fortunate than ourselves. I’m all about working with people who are like minded, and I love the energy of Lynx and the fact that they are backing me over the next couple of years – it also helps that I’m a massive fan of the product and have been using it for years! I’ve loved working with the Lynx team on the campaign, including the Budgy Smugglers collaboration, and I can’t wait to see what people post for the competition. Lessgooo!”

The jam-packed Lynx Africa GOAT campaign was strategically designed to engage the next generation of Lynx enthusiasts by reinforcing the message that “Lynx Africa is the greatest fragrance of all time.” Making its official debut in July this year, the campaign utilised a multi-platform approach, reaching audiences across various channels such as Snapchat, TV, YouTube, VEVO, outdoor (retail and transport spaces), Meta, TikTok, and a 2-hour interactive Twitch custom livestream.

In addition to its digital presence, the campaign made waves on Spotify and in-store Lynx Africa-scented POS displays. But wait, there’s more, as Lynx Africa plans to roll out impactful Out-of-Home and shopper advertising placements featuring Brockmann himself, further enhancing the brand’s relevance by making a lasting impression on Lynx lovers of the next generation.

Says Anna Tracey, senior marketing manager for Lynx: “Nedd and Lynx are the perfect fit; he is full of enthusiasm, has a great sense of humour and is determined to make a difference – what’s not to love? We are thrilled to have him as part of the team. Nedd has accomplished incredible things, and we cannot wait to see what’s next for him and how Lynx can support him.”

This collaboration signifies the start of an enduring partnership. It’s not merely a one-time campaign, with Lynx also sponsoring Nedd’s next race in 2024, further demonstrating their ongoing support for his incredible journey. Stay tuned for more engaging content and ATL campaigns featuring Brockmann early in 2024.

Unilever
Anna Tracey – Senior Marketing Manager
Alison Holland – Senior Media and Brand Engagement Manager
Incara McGowan – Marketing Manager
Alisha Thornley – Content Lead
Perry Varol – Assistant Brand Manager

FORWARD
Caroline Lovejoy – General manager
Renee Black – Group Account Director
Laura Murphy – Account Manager

PHD
Ali Jones – Group Business Director
Punesh Han – Business Director
Kate Portelli – Strategy Director
Christine Chen – Investment Director
Risa Riyanto – Planning Manager
Mikeah Irving – Investment Manager
Brenda Silva – Investment Coordinator