Luke Williams joins Bonfire Perth as Creative Director to lead newly formed creative offering

Bonfire Perth is expanding its services to include a newly formed creative department after 24 years of driving digital performance. The department will led by former Marketforce Perth creative director Luke Williams. Over the past few months speculation on Williams leaving Marketforce to join Bonfire has increased.

By bringing Bonfire’s depth of data and creativity together under one roof, Bonfire is aiming to deliver smart, customer-focused, and effective work, backed by the same strategic thinking, account service, and performance the agency is known for.

Clay Cook, CEO at Bonfire, said: “The idea of a Bonfire creative department has been simmering away for almost a decade. The time was finally right to bring creativity into the business and combine it with what we already do so well.”

Williams is returning to Bonfire from Marketforce after eight years working at other agencies and leading campaigns for local and national clients.

“I’m stoked to be back,” says Williams “I’ve already been completely blown away by the brains in this place and cannot wait to start infusing them with a creative product.”

Rene LeMerle, General Manager – Growth at Bonfire, added: “Luke’s been the creative brain behind our iconic billboard for years. He just gets it—how to make advertising work for a brand. Now other marketers get the chance to tap into that same creative thinking backed by Bonfire’s smarts.”

Bonfire’s creative department has already kicked off, with new work on the way.

Photo by Luke Carter Wilton