LOUD appointed by Novartis Animal Health Australasia to reposition Sentinel Spectrum brand
LOUD has been appointed by Novartis Animal Health Australiasia to reposition their brand Sentinel Spectrum.
Billings for the win are $3million.
Says Andrew Palmer, head of marketing & technical services Australia and New Zealand: “LOUD brought a new level of insight and understanding of the dog owner to offer up a unique approach to communicating to them.”
Sentinel Spectrum was launched in 2009 but has only been communicated to vet professionals and retail. Novartis Animal Health identified the opportunity to grow the brand further and LOUD presented them with a strategic direction to capture a strong brand to consumer fit.
“We’re very excited to be working with Novartis on Sentinel Spectrum. There’s currently a lot of sameness in the way brands communicate with dog owners in the companion animal healthcare market. This is understandable with the functional benefits – protection from fleas and worms – being quite similar across the category. However this is certainly an opportunity for us to change the way we approach dog owners,” said Paul Redfern, planner at LOUD.