Los Angeles-based, part Aussie-owned agency Mistress changes its name to The Many
Effective today, Los Angeles based, part Aussie-owned agency Mistress has changed its name to The Many.
In January 2010, top Aussie expat creative team Damien Eley and Scott Harris (pictured) linked up with an ex-colleague from their time at Ogilvy, New York (and two other partners) to start Mistress, which launched as a project agency for marketers looking to try new things.
Says Eley: “While we loved the name and the spirit it held, we’ve realized that we outgrew that positioning a long time ago. The Many represents who we’ve become and where we’re going. It represents what makes us special and it represents our vision forward. “
Harris says the name embodies the many nationalities, languages, leaders, approaches and disciplines they hold under one roof, working together as a modern, rebundled agency: “Breaking down the walls between creative, strategy, media, and production, we’ve built a reputation for strategic rigor, modern media fluency, creative agnosticism, and analytic accountability. And we’ve built a reputation for doing the very best work we can on behalf of our clients.”
The agency, which has a staff of 70+, is opening a Boston office soon.
4 Comments
I love Mistress as a name for an agency.
Agree Adam. One of the smartest names of its time. Sadly the current climate made it impossible to maintain a name like this. Is there a male alternative to appease the mob? Sad to see.
Why is ‘mistress’ an inappropriate name? Is this a #metoo thing?
Because ‘mistress’ usually implies the female part of a secret romantic affair, which only toxic men do.
Oh, and also makes it sound like the woman is the toxic man’s property. Or something.
#yesallmen