Lonsdale London to launch new e-commerce site via Sydney digital marketing agency Netstarter

Sports apparel brand Lonsdale London partners with e-commerce & digital marketing agency Netstarter to launch their new e-commerce site in late October, early November.

The iconic brand has acknowledged that the real fight to maintain their brand’s customer’s loyalty and increase brand footprint will be fought on new digital ground.

Says Mark Grynberg, director Lonsdale: “Through our social media activities we know our customer’s shopping behaviours are evolving. Not all customers are going to be store-centric so it’s important that we support them through the convenience of an online store.”

Lonsdale’s brand loyalty and advocacy goals will be creating a seamless and unified branded experience customer via an omni-channel strategy that looks to promote the brand’s boxing heritage and athlete sponsorships both offline and online.

Says Grynberg: “Establishing a connection and personal relationship between the Lonsdale brand and our target audience will mean developing engaging communities online via our e-commerce site and our social networking pages. There, we can offer our audience relevant and inspiring content, engaging fitness and health messages, in-store or stockist promotions and competitions.”

Netstarter’s digital commerce solution will be built on the Magento Enterprise ecommerce platform with a robust architecture that will cater for desktop, mobile and tablet devices. The additional work done by Netstarter’s SEO team will provide a search friendly site with greater visibility for Google and the target audience. 

Says Grynberg: “Our decision to partner with Netstarter was due to their demonstrable ecommerce and multi-channel experience, creative and technical excellence and their quality assurance in building best-in-class solutions and strategies that makes commercial sense.”