LONDON INTERNATIONAL AWARDS TO COUNT IN THE CAMPAIGN BRIEF CREATIVE RANKINGS
The London International Awardswill be included for the first time in the annual Campaign BriefCreative Rankings. Campaign Brief has been closely observing the LIAshow for the past four years and we have been very impressed with thetoughness of the judging, the quality of the winning work and thepositive comments from some of the judges around the world we respectthe most. Clinching their involvement from this year onwards, theLondon Internationals is also moving to a 30+ person jury that will sitand judge together each year. This year’s panel will judge in Las Vegas.
London Internationals call for entries is April 13, 2009.
The shows that are included in the Campaign Brief Creative Rankings are:
Cannes
D&AD
The One Show
Clio
London Internationals
AWARD
The Work
The Caxtons
10 Comments
Hey Lynchy, I hear Saatchi Aust. have won the Cadbury account. true?
– Eddy
oh no!
our awards budget is already being cut this year to enter less shows!
now those who scale high in the rankings will not have been based on skill but how deep tha pockets are!
10.14, rankings points have always been based on the following equation:
GOOD WORK x BUDGET TO ENTER EVERYTHING GOOD INTO EVERY SHOW = A HIGHER RANKING.
Of course, if you don’t do the good work, you won’t get anywhere. But if you can’t afford to enter all the shows (and who the fuck can justify London Internationals when you’re trying hard not to retrench staff???) you’re up against it.
You’d think in the current climate, consolidating the shows would make more sense than expanding them. But our business usually doesn’t make a lot of sense. I guess that’s why we love it.
Oh well. Welcome to my (smaller shop with limited awards budgets) world.
I heard it’s being split between Saatchis and Mojo.
Quick question.
Can anybody think of any large account Mojo have won in the last five years?
Any idea what’s happening with Cadbury’s NZ business?
and toyota?
Good points Lynchy. Do we really need to add another award to the list, especially since the same ads get up in all the major awards. This just rewards the rich.
Personally, I’d remove the CLIOs, London and the Caxtons and replace them with Best Ads.
This is now a very tough award to win at. All the good agencies enter. Bill Bruce, Tony Granger, Alex Bogusky and Neil French have all been jury presidents over the past few years. Plus LIA has the best looking statues in the world!
I’m confused – how does the work count when the work represents all the work from each local region that was awarded in the other shows?
Or is the work a cut down version of the best stuff?
From memory, Mojo won the Tourism Vic biz again in 2007.