‘Location, Location, Location’ – Graham Watson’s new book takes readers through the evolution of commercials, from the 70’s, 80’s, 90’s, 2000’s

February 21 2024, 1:42 pm | BY Lynchy | 11 Comments
‘Location, Location, Location’ – Graham Watson’s new book takes readers through the evolution of commercials, from the 70’s, 80’s, 90’s, 2000’s

‘Location, Location, Location’ is told by the creative people who were involved in the shoots, who convey, repeatedly, that most didn’t proceed too smoothly. The book is a must-read for anyone interested in the history and evolution of TV commercials.

 

‘Location, Location, Location’ is a tribute to these creatives that the commercials have won so many awards. Guinness ‘Surfer’ was voted the best commercial ever in 2022 and John West ‘Bear’ has had over 450 million hits on YouTube, where incidentally, you can view all the commercials.

‘Location, Location, Location’ takes readers through the evolution of commercials, from the halcyon days of the 70’s, 80’s and 90’s and into the 2000’s when the advent of CGI came to the fore and made location shoots less important. 35 commercials over 35 years.

 

‘Location, Location, Location’ – Graham Watson’s new book takes readers through the evolution of commercials, from the 70’s, 80’s, 90’s, 2000’s

Beside being an entertaining read, the book is also educational, demonstrating the production process of making a commercial on location, including choosing the right director, pre-production and post-production meetings, with some storyboards as reference, and the use of special effects.

Many of the directors have gone on to be successful in Hollywood, winning Oscars on the way. Hugh Hudson and Ridley Scott being two of them, plus rising stars like Jonathan Glazer.

 

‘Location, Location, Location’ – Graham Watson’s new book takes readers through the evolution of commercials, from the 70’s, 80’s, 90’s, 2000’s ‘Location, Location, Location’ – Graham Watson’s new book takes readers through the evolution of commercials, from the 70’s, 80’s, 90’s, 2000’s

The book is a must-read for anyone interested in the history and evolution of TV commercials.

Location, Location, Location is written by Graham Watson, one of the most awarded advertising creatives of all time. His work spans spells at Collett Dickenson Pearce, TBWA and Bartle Bogle Hegarty, three of the driving forces in what is now known as the golden age of British advertising.

The book is not on Amazon, but it can be ordered from this website

 

‘Location, Location, Location’ – Graham Watson’s new book takes readers through the evolution of commercials, from the 70’s, 80’s, 90’s, 2000’s ‘Location, Location, Location’ – Graham Watson’s new book takes readers through the evolution of commercials, from the 70’s, 80’s, 90’s, 2000’s ‘Location, Location, Location’ – Graham Watson’s new book takes readers through the evolution of commercials, from the 70’s, 80’s, 90’s, 2000’s ‘Location, Location, Location’ – Graham Watson’s new book takes readers through the evolution of commercials, from the 70’s, 80’s, 90’s, 2000’s ‘Location, Location, Location’ – Graham Watson’s new book takes readers through the evolution of commercials, from the 70’s, 80’s, 90’s, 2000’s