LocalAgentFinder appoints TRP as new creative agency following an extensive pitch

LocalAgentFinder has appointed independent agency TRP as its brand strategy and creative partner, to further shape the comparison service’s brand, experience, advertising and communications.

Says Alex Lasry, chief marketing officer at LocalAgentFinder: “After an extensive process, we are excited to be working with TRP to develop our new brand positioning. Their understanding of our business and extensive experience across a range of sectors provides us with great expertise to tap into as we take the LocalAgentFinder brand to market.

“LocalAgentFinder are on a mission to ensure that Australian property owners understand the benefit of comparing and connecting with the right agent, whilst also continuing to help agents build the business. Key to this is building awareness of our brand proposition in market to reach as many Australians as possible.”

Says Kyle Ross, head of strategy at TRP: “There is huge potential to change behaviours in the property market and we’re delighted to be on this journey with such smart, ambitious and progressive clients.”

TRP is an independent creative + media agency who work with brands on a mission to create radical change. TRP clients include Honda MPE, Miele, McLaren Automotive, digiDirect and Melrose Health.