LiveRamp convenes Clean Room Summit with tech leaders at forefront of data collaboration

Tomorrow, leading data collaboration platform LiveRamp will convene and lead a summit focused on data clean rooms, data collaboration solutions that provide neutral, privacy-focused spaces for partnerships. As the Australian market for data collaboration solutions continues to evolve rapidly, LiveRamp will lead a half-day summit featuring Australian data collaboration leaders, including Asahi, Paramount, Pinterest, and REA Group, focused on educating companies on how to make their data collaboration strategies successful and get the most out of their data clean rooms.

LiveRamp’s Clean Room Summit comes amidst the advertising and marketing industry’s increasing focus on first-party data, which helps drive better activation, measurement, and optimisation outcomes for marketing campaigns. With stricter privacy and security regulations and practices in place, data collaboration tools help drive better data monetisation, increase media investment on owned channels, deepen relationships with strategic partners, and improve customer acquisition and insights.

The Australian advertising industry will come together at LiveRamp’s clean room summit to hear how Australian companies have implemented and scaled clean rooms at their own organisations. This will include a fireside with Asahi and Paramount on their experiences setting up clean rooms, as well as a panel featuring companies representing all sides of data collaboration, including Pinterest, REA Group, IAB Australia, and more.

• • “At Hatched, we are focused on driving solutions and outcomes for our clients that sit outside of media planning and buying. Data collaboration is a huge opportunity for us and our clients, and together with the team at LiveRamp, we are working towards ensuring we are in the best position to guide and educate our clients in this space.” – Bella Masters, MarTech Solutions Lead, Hatched Media
• • “Our commitment to delivering clear value and leveraging deep consumer insights has strengthened our ability to collaborate meaningfully with advertisers. Through our partnership with LiveRamp, we’re making data collaboration more accessible, empowering advertisers to reach their audiences more effectively. As the ecosystem expands, our experienced teams are dedicated to supporting advertisers, helping them maximise their investment and drive impactful results.” – Phil Hammond, Head of Commercial Data, Paramount Australia
• • “Pinterest has been driving value for advertisers as they lean into our unique data and high intent audience – people come to Pinterest with a purpose, to get inspiration and to shop, this gives us highly valuable first party signals for our advertisers. This is an exciting space for us as we work with LiveRamp and retailers on opportunities to leverage the platform to drive results.” – Lottie Laws, Head of Retail Partnerships, Pinterest ANZ
• • “We’re excited to partner with LiveRamp to deliver insights that elevate our customers’ advertising campaigns. With realestate.com.au’s unmatched audience reach and data clean rooms, we’re empowering advertisers to achieve deeper personalisation while prioritising consumer privacy.” – Josh Slighting, REA Group Head of Product, Media
• • “Data clean rooms are particularly valuable for retail media networks in Australia. Retailers sit on a wealth of first-party data, and clean rooms like LiveRamp’s enable them to securely share this data with advertisers while adhering to privacy regulations. This collaboration allows advertisers to better understand customer behavior, personalise offers, and measure campaign effectiveness with greater accuracy. My clients, who are retailers, are looking to partner with LiveRamp to help them unlock the full potential of their data, drive revenue growth and strengthen their relationships with advertisers.” – Robbie Hills, Robbie Hills Advisory & Consultancy
• • “Clean rooms are increasingly gaining traction in the Australian advertising ecosystem, as the companies speaking at this summit can attest to – and as our industry continues the shift towards privacy-safe data collaboration solutions. Early engagement and adoption by companies fluent in data collaboration continues to gain momentum, supported by standards and dedicated IAB Tech Lab protocols designed to enable a thriving and interoperable data collaboration ecosystem.” – Jonas Jaanimagi, Technology Lead, IAB Australia

Data collaboration is rapidly growing in Australia as more companies turn to data clean rooms, and also media networks. LiveRamp built clean room capabilities into its data collaboration platform due to their strategic value and the opportunities they unlock for customers’ partnership ecosystem. LiveRamp’s clean room summit comes on the heels of its recent announcements with major Australian companies including Nine, Paramount, and REA Group to offer clean room solutions that accelerate returns on data investments all while helping collaborators to uphold stringent data protection and privacy.

“LiveRamp believes that data collaboration is the future of extracting more value and impact from first-party data strategies,” said Melanie Hoptman (pictured above), Managing Director, APAC, at LiveRamp. “We’re committed to helping companies in the region, no matter what stage of their data collaboration journey they’re at, whether they’re looking for a playbook to get started, launching their own media network, or looking for the right partner to begin collaborating with and unlocking more value.”