Lion Dairy & Drinks appoints Hardhat as digital communications agency across multiple brands

Lion Dairy & Drinks has appointed Hardhat as its digital communications agency across multiple brands including two of its largest, Dare Iced Coffee and Farmers Union Greek Yogurt.

Hardhat will be responsible for creative, strategy and production across digital, helping the Lion brands grow its customer bases through the launch of a string of innovative new products.

Says Darryn Wallace, marketing and innovation director, Lion: “Hardhat are known for innovation in digital and impactful creative, we are excited about the appointment and their remit of helping us grow some of our most important brands.”

Says Dan Monheit, co-founder and strategy director, Hardhat: “Lion has an incredible stable of brands as well as some of the best marketing talent in the country. We’re thrilled to be working with the team to continue building on the success of Dare Iced Coffee, Farmers Union Greek Yogurt, The Juice Brothers and Daily Juice.”