Life-Space Probiotics appoints Dig&Fish as lead creative agency following a competitive pitch

Life-Space Probiotics has recently announced the appointment of Dig&Fish as its lead creative agency following a competitive pitch across Australia and China.

Life-Space is Australia’s number one probiotic brand and has expanded into China, Hong Kong and New Zealand, becoming the number one international probiotic brand on China’s Alibaba.

Says Nick Campion, head of marketing ANZ, Life-Space: “We have ambitious plans for Life-Space. We needed the right strategic and creative partner with a proven capability in Australia, China and beyond.”

Dig&Fish is part of independent creative network Project Worldwide. Sister agency, JUXT China, has been Life- Space’s partner in China for the past two years, and introduced Life-Space to Dig&Fish.

Says Campion: “We were excited to include a smaller network in the pitch and were blown away by the team’s creative and strategic capabilities. The tight-knit collaboration and mutual respect between the Project Worldwide agencies also had a big influence on our decision.”

Says Angie Bradbury, managing director, Dig&Fish: “Life-Space is on an incredible journey and we are delighted to be partnering with them. As preventative health continues to increase in popularity worldwide, their focus on the unfolding story of the human microbiome will set them up for further success in the future.

“The team at Life-Space gave us something you don’t get every day ̶ an inspiring brief to create an equally inspiring global brand platform ̶ and we are absolutely thrilled to be part of this.”