Life Education Australia appoints 10 Feet Tall as its new creative agency of record

The charity behind the beloved Australian icon, Healthy Harold has appointed 10 Feet Tall as its new agency of record.

Life Education is Australia’s largest provider of preventative health education to children and young people, known best for their mascot, the iconic giraffe named Healthy Harold.

Founded on the principle that early education can lead to better life choices, Life Education works with more than 4,200 schools and preschools across Australia. Their work is conducted in more than 100 mobile classrooms and inside schools across the country, to empower over 710,000 school children each year to make safer and healthier choices.

With a legacy of over 40 years, Life Education has taught important life lessons to generations of Australians and will continue to do so with 10 Feet Tall at the helm — with a brand strategy and creative refresh that reflects the world of today.

Says Joseph Meseha, founding partner and managing director, 10 Feet Tall: “I first met Healthy Harold when he came to my primary school more than 30 years ago. I’m proud and humbled by this opportunity to work on such an impactful brand that continues to educate thousands of young Australians.”

Says Josy Shaw, head of marketing and development, Life Education: “We’re thrilled to partner with 10 Feet Tall as we continue to evolve Life Education and grow its impact as we believe all Australian kids deserve access to Life Education. Today marks the beginning of a long, exciting collaboration.”