Life Direct Insurance launches new TVC with Sloth via DoubleFish and Yukfoo Animation
November 26 2012, 11:17 am | | 2 Comments
Life Direct Insurance has launched its latest TV commerical featuring a Sloth via DoubleFish and Yukfoo Animation Studios.
All of the benefits of people choosing to get their insurance through Life Direct are explained (somewhat slowly) by one of Yukfoo’s most charming characters yet.
Says Alex Dron, director: “Working to bring the sloth to life while still retaining his sloth-like qualities was difficult but extra satisfying, he is slow and measured in his approach to life but still manages to convey all the benefits of choosing Life Direct in 30 seconds, not bad for a creature that would have moved 2 metre’s at full burn during that time.”
2 Comments
Yukfoo? Haha.
Hi, Whose voice is used for the Life Direct tv. advert. Its a good ad. We enjoy it.