Lidl’s Christmas magic captured by director Tom Hooper in new campaign via BBDO Germany
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.
Lidl has launched its new global holiday campaign, created by BBDO Germany, which is set around the theme of wishes coming true, and positions one of the largest retailers in Europe as the partner for a magical Christmas for customers in 30 countries.
Directed by Academy Award-winning filmmaker Tom Hooper, the brand film follows a Christmas Eve where the young girl’s selfless wish unlocks the true magic of Christmas.
Says Jonathan Deeb, Chief Creative Officer at BBDO: “We are thrilled that this year’s holiday campaign for Lidl attracted an extraordinary talent like Tom Hooper. This partnership reflects the creative ambition of both BBDO and Lidl to deliver a story that touches hearts worldwide. Beyond the emotional storytelling, this campaign aims to make a tangible impact, supporting local CSR efforts in 30 countries.”
Simon Usifo, CEO of BBDO Germany: “Lidl’s incredible brand power shines through in this campaign, capturing the importance of togetherness, the spirit of giving, and the strength of community. It’s a truly authentic reflection of what makes Lidl a beloved part of the holiday season.”
The brand narrative starting with Tom Hooper’s visual feast that runs over six minutes is a truly omnichannel campaign strategically leading to hundreds of adaptable assets ranging from offer-driven films, through social assets and in-store materials. This marks Lidl’s largest Christmas campaign to date, produced in collaboration with BWGTBLD, Frame Store, Sound Tree, 750mph, Fridge, and Paul Schwabe.
Client: Lidl Stiftung & Co. KG
Lidl Global Marketing Team: Martin Alles, Jette Mammel, Elena Akinsina, Cosima Tuma, Sascha Schneeweiß, Sammy Bohneberg, Loredana Alina Alexa
Agency: BBDO Germany
Creative: Frank Hahn CCO, Jonathan Deeb CCO, Niall Cruickshank-Sutton CD, Maciek Kozina CD, Sebastian Steller CD, Petronella Moritz AD, Martim Braz CW, Daria Witte CW, Virgie Cheong AD, Harry Goldie AD, Mason Vance AD, Hande Matban CW, Daryl Berndt CW, Shivani Shah AD
Account Management: Eva Moj CSD, Anna Berg AD, Julia Hanke SAM, Mai Vo AM, Vincent Gielessen AE Strategy: Olivier Semidei, Helena Sommer, Miljan Djokic
Producer: Tim Greven EP, Alexander Geier EP, Bianca Raedler PP, Alexander Rauzin
Production: BWGTBLD GmbH
Director: Tom Hooper
DOP: Alex BarberPost-Production: PAUL SCHWABE DIGITAL PRODUCTION GmbH; Johannes Wetzel, Björn Schultz, Nienke Klöffer, Johannes Wetzel.