Leukaemia Foundation launches World’s Greatest Shave campaign via Abnorml + Clockwork Films
Leukaemia Foundation partnered with Abnorml for World’s Greatest Shave 2022 campaign, with Clockwork Films once again producing an action packed spot called Mission Possible.
The campaign features Max Shaver, Australia’s newest blood cancer action hero, getting briefed and accepting the mission to help join those fighting blood cancer by flying in-and-out of frame shaving heads of volunteers who are doing their bit to help raise awareness.
Client: Leukaemia Foundation
General Manager Strategic Communications: Susie Howard
Head of Communication & Brand: Scott Mullins
World Greatest Shave Brand & Project Lead: Julia Clarke
Fundraising Specialist: Melissa Bugge
Supporters Content Manager: Jacob Hogarth
Agency: Abnorml
Creative Partner: Paul Barkley
Creative Partner: Simon McGrath
Production Company: Clockwork Films
Post-Production Company: Clockwork Films
DOP: James Medlam
Puppeteer: Sue Wallace & Steve Coupe
Production Designer & Wardrobe: Lydia Saunders
Costume & Puppets: Diane Lewis
1 Comment
We’ve seen the chin campaign for years. Time for some other part of the campaign?