Leo Burnett Melbourne’s Sarah McGregor joins Cummins&Partners, Melbourne in CD role
CB Exclusive – Former Leo Burnett Melbourne head of copy Sarah McGregor has joined Cummins&Partners Melbourne as creative director, part of an organisational change in the agency’s creative offering.
Doogie Chapman, who has been a creative director at Cummins since 2014, has moved on to pursue other opportunities.
Says Sean Cummins, founder, Cummins&Partners: “Sarah joining us is particularly pleasing as she represents all the things we want to be as a creative offering. Those who are calculating the percentages of women in senior creative roles will be pleased, but for us she is a natural fit for an agency that has been built on industry-defying diversity.
“No appointments are made without the reason you hire anyone: great talent, great humanity and great reputation. Sarah is the epitome of all these qualities and brings also another interesting twist: I gave her her first job over a decade ago.”
Says McGregor: “I remember well my first day in advertising, fresh out of Uni, at the first Cummins&Partners. Now after 15 years, I’ve come full circle and am even more excited to be here at the 2018 version – this feels like an agency with a genuine difference in its offering.
There’s an energetic buzz, with a formidable ability to win new business and a catalogue of work that is some of the most iconic and enduring in Australia. Collaboration is part of the agency’s DNA, and in just a few short weeks I’ve seen the benefits of genuine integration between creative, media and digital.”
McGregor has been an industry leader through her stewardship at Award School; tutoring, judging, lecturing since 2010 and now leading the course in Victoria. She also participates in Shesays and MADC mentoring and speaks regularly at Copy School.
She joins after 7 years at Leo Burnett and has worked at agencies in both London and Melbourne including Y&R, Grey London, Karmarama and of course, Cummins&Partners. She has created work for some of the world’s most famous brands including Honda, Peters, Bonds, Nintendo, Virgin, Emirates, Cadbury, Schweppes, General Mills, Yellow Pages, Nestle and most
recently, globally recognised work for Marriage Equality. Her work has also been awarded both locally and internationally at Cannes, The Clios, Effies, New York Festivals, Spikes, Mobius, Adfest and Award, to name a few.
18 Comments
Where did Doogie go?
Met her once only and have wanted to work for her ever since.
Congratulations, Sarah!
Go Sares, well done. Let’s get the OC (Original Cummins) team back together!
Go Sares, well done. Let’s get the OC (Original Cummins) team back together!
She’s a superstar. Congratulations Sarah!
Sarah joins a distinguished line of fine creatives who have occupied the creative director chair. Let’s hope for her sake it lasts longer than the 5 minutes so many enjoyed.
Sarah joins a distinguished line of fine creatives who have occupied the creative director chair. Let’s hope for her sake it lasts longer than the 5 minutes so many enjoyed.
Great hire! Go Sarah!
Go Sare! Lucky C&P 🙂
A brilliant hire and a brilliant mind. Nice work Sarah – you are the complete package.
Well done, mate. Smashing it.
Nice comment.
nice one sar
Good on you Sare. So deserved!
Congratulations to Sarah, she seems very impressive. That said, it’s hard to ignore comments like this: “Those who are calculating the percentages of women in senior creative roles will be pleased”. What a condescending thing to say. Thank you, Sean, for the reassurance that Sarah was hired because of her “great talent, great humanity and great reputation”, and not simply to improve said percentages. It’s almost as if Sean, like so many in advertising, aren’t actually convinced that sexism is entrenched in this industry. Maybe he could start by looking at this website’s top 20 lists. Zero women in the top 20 executive creative directors, zero women in the top 20 creative directors, and one woman in the top 20 creatives (shout out to Sally Richmond, what a star). I guess women just aren’t as creative and adept at leading, right?
Well done Sare. Very well deserved and accurate accolades! It’s wonderful to see you soaring the skies in the advertising field – you always were a creative prodigy, even at high school! 😉
The circumstances under which Doogie left.
And where he’s going?
Great press release. Nothing weird going on there at all.