Leo Burnett Sydney snares Cameron Harris from Clems Melbourne – teams with Gary Dawson
EXCLUSIVE – Leo Burnett Sydney has hired senior creative Cameron Harris from Clemenger Melbourne to team up with Leo’s awarded creative group head, Gary Dawson.
Harris arrives in Sydney fresh from co-creating the Carlton Dry Dreams campaign. He is also responsible for co-creating Carlton’s highly successful Team Dry campaign which helped transform Carlton Dry last year into Australia’s fastest growing beer.
Says Harris: “Moving to Leo Burnett Sydney to work with Gary, and to bereunited with Andy and Jay who I’d previously worked with at Saatchiand Saatchi Auckland is exciting. They’ve laid the foundations for someexciting creative times ahead and promised me a credit on Earth Hour.”
AddsDawson, who joined Leo Burnett last year, and has also worked at WCRSLondon and Clemenger BBDO, Sydney: “I’m thrilled at the prospect ofworking with Cam. I’d just like to say I’ve also worked on Earth Hour.”
SaysLeo Burnett Sydney joint ECD Andy DiLallo: “They’re both fresh,intelligent thinkers, the type that could think of Earth Hour, orsomething.” Adds joint ECD Jay Benjamin: “They know how to give brandspersonality, and they switch the lights off when leaving the building.”
49 Comments
Snared. Yup.
Priceless.
Haha classic.
If you can’t laugh at yourself everyone else will. Nice one.
Blog posting of the year nomination.
I heard Todd Sampson was the co-creator of this Blog posting.
Ha. Sweet press release. Good move Cam!
Lynchy can we pls see a listing of the credits for Earth Hour?
I cant wait for Leo’s to finally start coming up with new ideas again. Hopefully Cam can help bring Leo’s back…go Cam!
He’s an angry man on the football field.
Can we see a picture of Gary, I hear he’s rather debonair.
Hahaha. Has anyone else found the muppet in the photo yet? Gold.
Brilliant. Here’s to switching the lights off.
Here ya go:
Earth Hour Titanium, ran in 2006, won the Lion in 2007.
http://adsoftheworld.com/media/ambient/wwf_earth_hour
Advertising Agency: Leo Burnett, Sydney, Australia
National Creative Director: Mark Collis
Creative Group Head/Art Director: Michael Spirkovski
Senior Copywriter: Grant McAloon
Account Managers: Jodi McLeod, Sam McGown
Planning Director: Todd Sampson
Group Business Director: Hazel Livingstone
Managing Director: Tim Castree
Chairman: Nigel Marsh
So basically, if you’re not on the list, you didn’t ‘come up with Earth Hour.’
Congrats to those who did, and adding to the campaign years later doesn’t allow you to claim ownership of the fucking entire concept – and yes, I’m talking to the (at least seven) creatives who are doing the rounds both here (and in London) saying just that.
The irony is Leo Burnett has done nothing special in the last year apart from milking the heck out of Earth Hour. The joke is on you guys.
roids
Awesome press release. Awesome team.
Dry Dreams is awesome too.
Awesome.
Yet another “Hard man of Advertising” photo.
4:31 I wish that joke was on me! This years The Vote Earth Campaign has had an amazing result. What work have you done in the last year that has reached over a Billion people and cleaned up at every major show in the world it has been at?
No wait your right those guys suck!!!
True be told 2:10 I don’t see the client Andy Ridley who gave the agency the idea based on work done out of Vietnam so that’s not entirely true! Nice name and Logo anyways.
4:31 Show for Show this years Earth Hour Campaign “Vote Earth” is winning more awards then the first earth hour… That seems pretty special to me. Well done:
Name Company Position
Andy Dilallo Leo Burnett Sydney Executive Creative Director
Jay Benjamin Leo Burnett Sydney Executive Creative Director
Michael Canning Leo Burnett Sydney Copywriter
Kieran Antill Leo Burnett Sydney Art Director
Kieran Ots Leo Burnett Sydney Digital Creative Director
Sam Mcgown Leo Burnett Sydney Senior Business Manager
Amanda Quested Leo Burnett Sydney Group Account Director
Keong Seet Leo Burnett Sydney Developer
Anja Urzendowsky Leo Burnett Sydney Designer
Dominique Hind Leo Burnett Sydney Head Of Digital
Stephanie Brown Leo Burnett Sydney Producer
Mark Macsmith Leo Burnett Sydney Producer
Shepard Fairey Studio Number One Artist
Masataka Kawano Designer
What do we put that photo under? Meets so many categories… Landmark in background, head tilt, arms crossed, t-shirt on… who’d have thought one man could pull it off?
Spot on 4:31pm.
spot on 9:55
So according to 4.31 anyone one who did any work for Nike under “just do it” that didn’t coin the phrase in their bathtub many moons ago can’t put it in there book. I personally know three people on 9.55’s but its pretty clear to me they took the idea and made new executions of the campaign for a new year that took it to the next level and have been rewarded for it. If someone peddles it in there book to you and you don’t believe they had anything to do with it its your choice to send them out on their arse. But you might just be ignoring someone very talented that could add a lot to your business.
spot on 10:22 AM
Dry Dreams is great, nice work Cammy.
8.49am. The point is it’s all good to win awards on an idea revisited but start winning on Leo’s proper paying big clients like Subaru or Diageo… then the joke will be on me for sure. I’m sure you now have the firepower to do it.
I’m trying to come up with some new variants of “snared” and “lured” because I reckon our industry needs them.
Snared makes us sound like fish, and lured like guileless little bunny rabbits.
Ah fuck it, I don’t have the time.
9.55…you should get your facts straight before you allow your dumb ass mind loose on your fingertips.
Titanium, Golds and Best of shows are worth just a little more than silvers, bronzes and finalists…quality not quantity.
Earth Hour “Monuments” won Gold at Cannes this year for iconic buildings around the world turning off there lights. In 2006 Sydney turned off it’s lights as did other cities around the world including iconic buildings, it just wasn’t entered into award shows so cleverly like live outdoor ambient.
“Tree Shirt” was a nice idea and full credit to the boys and girls at Leo’s involved.
Shepard Fairey’s design work was outstanding and full credit to “him” for his talents.
“Vote Earth” was a nice way to dress up and refresh an existing idea but in no way did it change the concept. That’s why the Integrated idea submission of “Earth Hour” hasn’t ever been awarded again, unless its for effectiveness.
It has been awarded for other new and fresh campaign elements mentioned above.
I fuckin hate Earth Hour and haven’t turned off a single light since that night, and I feel amazing.
Where does this leave Mr Pope?
You can’t store electricity, all Earth Hour does is waste electricity for an hour. They still burn coal, they just pump the excess electricity into the ground by earthing it.
Oh hang on so it is Earth hour.
What’s all this Earth Hour shit about! I’m with you 1:41pm.
Definite right brain head tilt and Landmark, I think the picture says “I’m in Sydney and I’m a creative thinker”
1:41, 2:24, 2:49 and the rest of you slower, reactionary readers and contributors to the blog . . . It’s not an energy saving campaign, it’s an awareness campaign, and hence the turning off of one’s lights for an hour is symbolic, and intended to spur people who care to an understanding of the amount of energy consumed by wasteful practices like keeping the lights on when they’re unnecessary, and the consequences of our general energy consumption for the planet.
Global Warming is a political problem that will only be solved when government leaders are convinced that a significant number of people on the Earth are concerned about climate change, and that if they fail to take action to reduce CO2 emissions, they’ll be replaced by people who will. The success of the campaign is not in the amount of energy saved during the hour, but in the number of people who vote by choosing to save that energy, symbolically . . . Vote Earth, get it?
The fact that you all failed to vote Earth, and that you’re demonstrating your refusal as a badge of honor, or in this case of ignorance, just illustrates that not every campaign can penetrate the desired audience, especially when the cranial surface of certain audience members is quite thick.
i still think its funny> welcome to Sydney Cam
Ha ha ha. I love the people who don’t get the complete self deprecation of this press release. Pretty clear the agency recognizes how silly all this debate about Earth Hour credits is.
Good luck Cam. Leo’s is on a roll. Lots of new business and lots of good work coming out recently. Hope you can help them push it all even further.
To the people who have a problem with the idea of Earth Hour/Vote Earth…how could you possibly complain about an idea that has communicated to over 4000 cities that it is a good idea to save energy and take care of the planet? Seriously. Time to take a step back and think.
11:56 finally nailed it succinctly at four minutes to midnight. Let’s move on.
9:52 Have a great weekend!
11:56
If you’ve been watching the Copenhagen releases on climate change, you’ll realise that Earth Hour is precisely the kind of campaign governments around the world want.
You know why?
They’re doing fuck all.
Climate Change is being politicised by the opposition in almost every country – except of course one of the major polluters, China, where nothing will be done, period.
The republicans are saying it’ll cost jobs. The liberals here are saying it’ll cost jobs.
Nobody’s moving and the people are getting angry.
Earth Hour allows people to vent their frustration without governments having to do a fucking thing.
It hasn’t achieved anything. Not a single law or bill has been introduced as a result of this campaign.
Oh, but it has got a few people well-paid jobs in better agencies.
Earthhour’s major contribution to society has been twofold:
1. To give people a way to seemingly participate in actions designed to reduce greenhouse gas emissions, which frees them up to pollute for the other 8,759 hours of the year.
2. To make advertising folk feel like they can actually change the world.
Either way, it was a really nice promotional idea. But let’s not kid ourselves that it’s actually going to make any real difference. That bloke no-one’s ever heard of who is currently figuring out a way to make solar cells lighter in colour so they actually reflect back (rather than absorb) the sun’s heat while at the same time capturing energy… he’s going to make the difference. Or the Australian scientist who’s trying to figure out how to genetically modify cattle with kangaroo genes, so they don’t fart methane. These people are making the difference, not an art director in Surry Hills, or a bunch of people having Earth Hour parties.
11.06pm, Earth hour parties?! Thanks for the invite. What time should I get there?
The naysayers notwithstanding, awareness campaigns like Earth Hour, or Al Gore’s documentary An Inconvenient Truth, have had a great deal to do with changing the political landscape in the US, Europe, and Australia in the past two election cycles. The fact that climate change was brought front and center as a major issue for the campaigns of both Rudd and Obama, and had a good deal to do with the demise of Howard and Bush is largely the result of the concerted PR campaigns of environmental groups around the world. Information is power, and the consolidation of public opinion through awareness campaigns is how political power is created and utilized.
There would be no support for the work of climate scientists trying to find solutions for global warming without funding, and that funding in a democracy is largely provided via government agencies. The simple physical act of registering one’s opinion and concern by switching off a light, and demonstrating to political leaders that there is a growing force behind the use of alternative energy sources, and a drive towards greater conservation, has the potential of being as powerful a tool as money, or bullets for that matter.
That the logic of branding and propaganda, and how they shape world events would be so difficult for some people in the advertising business to understand is rather astounding really.
By the way, 11:56, while China as an emerging industrial nation of 1.3 trillion people has recently become the world’s largest contributor to CO2 emissions, barely surpassing the US whose population is one quarter the size, its per capita C02 emissions are less than 5 metric tons versus the slightly less than 20 metric tons per individual in the US and the greater than 20 metric tons per person in the highest per capita creator of CO2 in the industrial world, Australia. China has also become the world’s largest investor in alternative energy research and manufacture, putting massive amounts of new capital into solar and other renewable energy sources, while developing rechargeable electric vehicle technology at an unprecedented rate . . . both growth industries that will lead the world in the decades to come, unless the Western democracies change course.
Can you imagine a carbon trading scheme being implemented in Australia or the US under the previous regimes? Bush or Howard signing the Kyoto Agreement, or even attending Copenhagen? How do you think the consensus on climate change was created? By awareness campaigns that seemingly required very little of individuals, but registered tremendously in the strategies of politicians who were paying attention. And many of those campaigns were formulated by advertising agencies, some even in Surry Hills.
Don’t worry, you can still attend an Earth Hour party, get piss drunk, and tell everyone who’ll listen to you about how their efforts are failing to make a difference.
Sorry, of course China is 1.3 billion rather . . . it just seems like a trillion.
Utter balls.
Solar power arrays in the deserts of Australia could provide unlimited, free energy for Australia for hundreds of years to come.
But, seeing as Australia is one of the foremost coal and gas producers – it’ll simply never happen.
Copenhagen, as all the politicians know, will achieve nothing. It’s just a parade of concerned faces..
More talk. No action.
Oh, and India has refused to lower emissions as it believes it’ll cripple its young economy.
We’ve fucked the planet and unless the greens get into every major government worldwide – it doesn’t look too fucking rosy for our grandchildren.
It’s pretty bleak, and if Earth Hour is the best thing we’ve got to convince a lot of wealthy industrialists in China and the US that something needs to be done then, well, I suggest moving to high ground over the next five to ten years.
Bob (Green, I hope).
I agree with you entirely, but could you tell us how Australia is the worst. Is it calculated on the coal we export to other nations, or our own personal energy consumption?
If it’s the coal, well unfortunately I can’t do anything about it. If it’s me, I’ll shed a few pounds and start walking to work instead of driving my hulking SUV at 4 gallons per mile.
But can you please promise, sorry, implement in this huge nation, a massive shift in public transport infrastructure so I can get to work on time? Or even get to work?
Can you provide light-rail alternatives from sydney to the northern beaches / western suburbs / inner west instead of building more cross shitty tunnels to the eastern suburbs?
Can you restructure business so the food grown locally goes directly to the local supermarkets instead of to holding warehouses where it’s redistributed at twice the energy consumption a later date?
Can you provide bullet trains between mel-can-syd-bris so we don’t have to fly everywhere?
Can we fuck the fish for a second, think about our future by damming a few rivers above the salt table and secure our water supply in order to grow enough food?
Can we create more jobs, industry and therefore economy by instilling these schemes much the same as the hydro-electric scheme did in the 50s?
Can we pipe our sewerage inland to the desert, essentially making it arable land to grow renewable timber or even crops on?
Can we stop listening to the governments overseas and implement our own shit?
The problem with this, I fear, is that a heavily industrialised Europe and America have built themselves up enough to become sufficient, ignoring environmental policies until now.
Third world countries still need to rely on techniques used by these nations for hundreds of years to feed their populations.
And when it comes to Australia, if you own a farm, which I have shares in, you can’t even fart on it without green groups getting in the way.
The green debate is all good for taking the moral (or literal) high ground, but it doesn’t solve anything. One example – we wanted to re-crop an area with vineyards and olives instead of pasture and turn it into an eco-resort b&b.
However, because of the new ‘Local Environment Plan’ regulations, we have to leave a prime 200 acres of pasture to either turn to shitty wattle trees, or keep cows on it.
It makes no sense, especially when we’d make more cash and offset the carbon from all the people sitting around talking about it, but, it’s yet another example of people sitting in universities that have never visited the bush telling families that have been there for generations how to get the most out of their land.
Too many cooks, not enough waiters.
According to the Australian Newspaper, methane gas produced by discarded food and dumped in land fills is 20 times more powerful than carbon dioxide. So why aren’t we spending more time tackling this problem?
10.21 just found the perfect place to begin to raise awareness of the methane land-fill issue – comment 47 of an article about a person starting work in a sydney business on an ad industry blog. well done. I get a tingle now that i know the earth is safe.
welcome aboard Cam! don’t lose your sense of humour.