Lenland launches new campaign + branding for its mixed residential offering Synergy via Toast

Sydney branding agency Toast Creative was commissioned by property developer Lenland to conceive and produce the marketing campaign for the launch of its highly anticipated mixed residential offering, Synergy, located in Hornsby.

Toast’s full scope campaign includes Synergy’s naming and branding in addition to its dedicated display suite, brochure and sales book, direct mail, press advertising and website design and development.

Toast set out to fully understand the development’s target market and the area’s benefits to create a suite of marketing tools to convey the key selling points to prospective buyers and investors, with the aim of achieving solid off-plan sales.

The team commenced the Synergy project with a strategic phase before progressing with the naming process followed by the development of creative concepts for the brand, which are applied across all brand communications.

Says Benny Deng, managing director, Lenland Property Development: “Toast brings extensive experience and considerable knowledge in property marketing. Nick and his team have a particular creative sensibility and market understanding that marries with the industry’s needs. We are extremely pleased with the creative outcome of Synergy which reflects the quality of the build and its uniqueness in the Hornsby area.”

The Synergy brand is a modern and stylish brand identity that translates with sophistication across all marketing communications. Its organic, bronze palette and geometric typography reflect the intersection of urbanity and the location’s natural surrounds. Meanwhile the name itself – Synergy – connects the development’s two towers, east facing ‘Urban’ and west facing ‘Aspect’. While many developments focus on tranquillity, Synergy is unapologetic in its focus on the dynamism on urban living and all that city living has to offer.

Says Nick Sammut, managing director, Toast Creative: “Synergy is another property marketing project that showcases our diverse industry expertise. We’re confident this development heralds a new chapter in Hornsby’s property market and that our creative articulation of the brand is entirely consistent with the area’s evolution.”

Nick Sammut, Managing Director

Real Estate Agency – CBRE