Legacy Week launches latest integrated fund- raising campaign via Clemenger BBDO, Sydney

Clemenger BBDO Sydney has launched a new campaign for Legacy Week which focuses on the families of Australian Defence Force Personnel.

Legacy Week started in 1942. It’s the annual national appeal to raise awareness and funds for the families of our incapacitated and deceased veterans.

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The funds raised by Legacy selling badges this week will help them continue to assist approx. 90,000 widows and 1,900 children and people with disabilities Australia-wide, with essential services such as counselling, special housing, medical, advocacy and social support.

The creative work reminds people that for each serving Australian who risks everything, a family does the same. 

Thousands of Australian Defence Force Personnel are currently deployed overseas. Legacy stands ready to assist their families should the worst happen.

Legacy Australia chairman, David Gray, said the families of the dedicated men and women who serve their country deserve the recognition of their sacrifice and the support of all Australians. He said a promise to look after the “missus and the kids” made by diggers in WWI to their mates who had fallen continues at the heart of what Legacy does today.

He also acknowledged the support of the chief of the Australian Defence Force, air marshal Mark Binskin, and that of the Australian Defence Force for this year’s appeal.

Says Gray: “For each serving Australian who risks everything, a family does the same, and when Legacy is needed it is ready to provide support.

“Legacy cares for widows and dependants ranging in age between 3 weeks and 109, with all sharing the heartache of losing a loved one – either physically or mentally – which can last a lifetime.

“Legacy’s role continues to evolve to accommodate the changing needs of the families we support, including those affected by Post Traumatic Stress, which it does while keeping the Legacy ethos that has served us proudly since 1923.”

Says Paul Nagy, executive creative director at Clemenger BBDO Sydney: “Legacy are quite literally the only organisation of their kind in the world, and we’re honoured to work with them.

“Legacy Week is the most important time of year for them – and we need Australia to dig deep.

This campaign is all about reminding Australia of the tremendous risk our service men & women – and their families – take, every time they are deployed. We hope it strikes an emotional chord and encourages people to buy a badge when they see the volunteers out and about.”

Legacy: Jenny Walker, Gwynn Boyd, Carly Cullen, Debbie Cramsie.

Editor: Drew Thompson @ Method