Leapmotor leaps over to Australian shores in epic helicopter stunt via Cummins & Partners

Leapmotor, the innovative new player in the growing EV market, has officially arrived in Australia, making a dramatic first impression with the launch of its fully electric C10 SUV. To amplify its Australian launch, Leapmotor teamed up with Channel 7’s Sunrise for a sky high – yet groundbreaking giveaway.

 

One lucky winner received a brand-new C10, delivered in an unforgettable way—via helicopter touring down the NSW coastline. The C10 was seen soaring across Sydney’s iconic skyline before touching down on the world-famous shores on Friday, marking an electrifying moment for Leapmotor.

Says Joanne Stogiannis, Director of Marketing and Communications, Stellantis: “Years ago car launches were the biggest thing in marketing. Over time they’ve lost a bit of pizazz and spectacle and we thought we should try to bring some of that back to help establish Leapmotor in Australia. The Leapmotor C10 is a real exemplar in terms of EV automotive technology and the value is extraordinary for its outstanding quality and performance.

Says Sean Cummins Chief Creative Officer, Cummins & Partners: “We’ve done our unfair share of cool car launches and this was one for the ages. I have never seen a car flying through the air…in essence doing a Leap over the waters to arrive in Australia. As a stunt it was incredible..and being amplified on Sunrise was exceptional.”

The Leapmotor C10 is now available at dealerships across Australia.

Leapmotor Australia (Stellantis)
Creative agency: cummins&partners
Media agency: Starcom
Digital & Social agency: Digitas
Production: Helicopter Lift Services & Safari Global