Leadership grows at JOY with appointment of Philip Pollock and Matthew Keegan as Partners

Independent full-service marketing agency JOY has today announced the appointment of prominent Australian digital marketers Philip Pollock and Matthew Keegan. The two executives will head up a new dedicated team that will put performance data and digital insight at the heart of JOY’s integrated service offering.

Simon Rush, Principal, JOY said that the addition of Pollock and Keegan was a bold statement of intent for JOY as it evolves its digital and data offering to help clients unlock future growth in a rapidly changing landscape: “Phil and Matt are two of the most respected, talented and effective data and digital performance thinkers in Australia – we are delighted to have them join us,” he said. “The marketing landscape is rapidly changing, due to the advancements of AI and complexities of data signals. Ensuring marketers & brands have access to trusted advisors in this space is critical. We believe passionately that data must be at the centre of an integrated marketing approach, informing brand strategy, content & creative, media strategy and execution. The addition of Matt and Phil won’t just help JOY get to the next level in performance media, it will enable us to evolve to the next level of sophistication as communicators and become the independent agency of the future.”

Pollock and Keegan will be spearheading a dramatically expanded digital performance team at JOY, tasked with tooling-up data, technology, digital and performance capabilities across the agency’s people, systems and processes. They will also service existing client briefs and lead growth in the agency’s performance offering with new clients.

Pollock has over 20 years’ experience within the media industry, beginning his career pioneering paid search advertising in the mid 2000s. As digital channels and technologies developed, he helped clients transition from the old world of media into the new. He joins from Omnicom Media Group, where he was Chief Operating Officer of OMG Digital ANZ.

Says Pollock: “The marketing sector faces seismic shifts in the coming years, and agencies have a massive opportunity to rethink, retool and put themselves at the forefront of change. Our initial focus at JOY will be to build upon the existing capability and bring global best practice and local innovation to performance digital whilst continuing to push for greater transparency in the media supply chain.”

Keegan has over 15 years’ experience leading innovative and connected digital marketing solutions. He also joins from Omnicom Media Group, where he was National Managing Director of performance and customer experience agency Resolution Digital.

Says Keegan: “Joining the JOY team marks an incredibly exciting move for me. After nine years at Resolution Digital, I’m eager to use my experience in digital marketing within an independent full-service agency. The chance to operate with agility and at speed during this unprecedented period of marketing evolution was an opportunity I couldn’t miss.”

Pictured (clockwise): Libby Young – Creative Director; Simon Rush – Principal; Matt Keegan, Partner; Luisa Paton – Head of Strategy & Insights; Phil Pollock – Partner; Amelia Thackway – General Manager.

Want to leave a comment? Share your thoughts below, making sure to include your full name and email address. If you have a news tip or story idea, please feel free to email ricki@campaignbrief.com.