LDV appoints VCCP Sydney as new creative agency following a competitive pitch process

LDV, part of the Ateco Automotive Group, Australia’s largest independent automotive distribution company has appointed creative agency VCCP to drive its brand awareness after a competitive pitch.

LDV has experienced rapid growth since launching into the Australian market in 2013 with its range of vans, utes and SUVs. LDV is one of Europe’s most recognised commercial vehicle brands and is also the recipient of numerous international awards. They are a division of SAIC (Shanghai Automobile and Industrial Corporation), the largest automotive manufacturer in China.

Says Suzie Roberts, managing director, VCCP Sydney: “We’re excited to be working alongside a true challenger brand in the Australian market and telling their story to a wider audience.”

Says Liz Katsiotis, national marketing manager, LDV: “It’s been a real pleasure getting to know VCCP through this pitch process and we’re looking forward to working with them to educate more Australians about the incredible value they can get with LDV.”