Lawson’s bread and Australian comedian Trevor Marmalade dish out tips in new 6-part viral campaign via Publicis Mojo Auckland

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trevor.jpgLawson’s bread launches new viral campaign created by Publicis Mojo Auckland.

The 6-part campaign entitled ‘Trevor Marmalade’s Empty Nesting Tips’ features self-help tips delivered by one of the statesmen of Australian comedy Trevor Marmalade.

The viral videos targets babyboomers who use Internet, have Facebook pages and watch Youtube.

marmalade.jpgThe video’s cover topics such as how to get your kids to move out, the perks of having a full bank account when the kids move out, the excitement surrounding renovating your kid’s old rooms and more.

The campaign’s tagline is ‘Be generous to yourself’.

  

Trish Nichitean – Senior Brand Manager, Premium Brands Goodman Fielder Aust

 

Kay Boyle – Managing Partner

Lachlan McPherson – Executive Creative Director

Guy Denniston – Creative

Liz Garneau – TV Producer

Kylie Penman – Head of Production Services

Film co – The Down Low Concept

Directors – Jarrod Holt, Nigel McCulloch, Ryan Hutchings

Producer – Daniel Thorn

DOP – Simon Riera

Stylist – Nicola Vuleta

Art Director – Sam Evans

Offline Editor – Glynis Bartlam

Online Editor – Lakshman Amandanayagam

Grade – David McClaren

Post Production: Digital Sparks, Auckland