In episode nine of Brown Riot podcast, Coffee Cocoa Gunpowder creative partner Ant Melder talks to Ogilvy Sydney copywriters, Ava Frawley and Jasmine Subrata. The pair created the ongoing Changing The Face initiative, which is mapping the face of the Australian advertising industry.
In a wide-ranging discussion, they talk about the inspiration behind the initiative and what they hope to achieve with it. The conversation also covers topics including being seen as ‘a female team’, unconscious bias and the diversity imbalance between junior and senior creatives.
Says Subrata (right): “We’re proud that the industry is moving towards a more inclusive future so we want to be a part of that journey. Changing The Face is an initiative that accurately represents the true state of diversity in the advertising industry. It aims to make data more visible, so we can all work together to create a more equal workforce.”
Says Frawley (left): “As young creatives, whatever change we make will impact our future. We understand that diversity is on everyone’s agenda. But most of us are visual creatures, so it’s harder to ignore a problem if it’s looking right at you. And who knows, maybe this will make the journey to change that much more exciting.”
This is the latest episode in the series which usually features creative and business leaders from a range of ethnic, cultural and socio-economic backgrounds. To provide a different perspective, it’s the first episode to feature guests closer to the start of their careers rather than leadership positions.
As ever, the podcast is produced by Smith & Western.
All episodes are available via Spotify, Apple Podcasts and at brownriot.com.
Create the face of your agency and upload your data at www.changingtheface.com.au before May 1st, 2020. From here you can use Changing The Face as a tool to track your agency’s progress year-on-year and keep the conversation going.