Landor & Fitch expands team with leaders of retail design consultancy Public Design Group joining the APAC senior leadership team

(Pictured L-R: Landor & Fitch Australia senior leadership team: Manuela Fachin, APAC regional CFO; Dan Cooper, APAC executive creative director, retail; Daye Moffitt, APAC executive strategy director; Trish Folan, general manager, Australia; Julius Cruickshank, creative director; and Jason Pollard, APAC executive strategy director, retail)

Landor & Fitch, a global brand transformation company, has announced the new appointments of Jason Pollard and Dan Cooper, leaders of Australia’s Public Design Group to the APAC senior leadership team. Pollard and Cooper have worked with Landor & Fitch on award-winning projects including Singtel, Maxis and Singapore Airlines. Based in Australia, they’ll add further world class capability and years of experience to the company’s studios across APAC.

Recognised as the leading retail design duo in Australia and more widely across South East Asia, Pollard and Cooper are specialists at crafting unique customer experiences for major retail brands. From flagship telecommunications stores, ground-breaking community banking spaces and experiential sports retail locales, the duo have been transforming retail in Australia and across Southeast Asia for two decades.

The duo will further enhance the firm’s strategic brand offer, by putting brand at the heart of retail experience with consumer behaviour analytics, industry-disrupting ideas, and a proven ability to deliver meaningful business results.

Pollard and Cooper join the senior leadership team of Landor & Fitch APAC and Australian management team alongside general manager, Australia Trish Folan, APAC executive strategy director Daye Moffitt, creative director Julius Cruickshank and APAC regional CFO Manuela Fachin.

Says Jonathan Cummings, president, APAC of Landor & Fitch: “Having regularly partnered with Jason and Dan for the past decade, I am thrilled we have formalised this relationship. Together, we have produced world class work and I am excited about what we can achieve moving forward. Rodney Fitch always believed his mission was to give people better places to shop. Jason and Dan believe in the same mission and their experience combined with the talented Landor & Fitch team across the region from Japan to India, China and across Southeast Asia is an exciting proposition.”

Says Trish Folan, general manager of Landor & Fitch Australia: “This is exciting for us and for the sector in Australia. The addition of Jason and Dan to our team gives Landor & Fitch a unique capability and true market leadership, particularly as we include more retail and environment design in our collaborations with our colleagues across WPP. Jason and Dan are established leaders in the industry, and I feel lucky to have them as part of our team.”

Says Pollard and Cooper: “This move makes perfect sense for us, having partnered with Landor & Fitch’s world-class brand and digital offer across APAC for a decade now. The timing of the move is significant given the buoyancy we are now seeing in the market post pandemic. Bringing our 20 year partnership to an organisation that works with the most recognised brands in the world is an intoxicating combination.”