Land Rover showcases All-New Discovery in iconic local content series via Spark44 Sydney

In the lead-up to the launch of the global campaign for the All-New Discovery, airing August 2017, Land Rover has created an iconic Australian content series, ‘A Reason for Everything’ created by Spark44 Sydney and shot by The Precinct.

The four-part local content campaign has been shot in iconic Australian landscapes featuring the brand’s ambassadors and focusing on ways that the Discovery fits into people’s lives and adventures. 

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The campaign features champion surfer Sally Fitzgibbons, foraging chef James Viles, film-maker Craig Parry and Rugby legend George Gregan. Each film follows an ambassador’s journey with the viewer ‘in the passenger seat’, showing the impossible beauty of the Australian landscape and Discovery’s technology connecting people with their destination and their dreams.

The All-New Discovery is a three-row, seven-seat SUV with unbeatable capability and versatility. Everyday ingenuity has been at the heart of the Discovery for the last 27 years, and this new Discovery is built for the digital age, with ingenious technology to keeps the family safe, connected and confident on all surfaces, all terrains and in all weathers. The fifth-generation model benefits from Land Rover’s strong, safe and light full-size SUV architecture, delivering comfort and adaptability like no other.

Says Tim Krieger, general manager, communications and public relations, Land Rover: “The Discovery is central to Australia’s understanding of Land Rover. Since 1991, every second Land Rover sold in Australia has been a Discovery. We know that when we add local content, we double our earned reach and engagement on social media channels, so it made sense to invest in this local content campaign to ensure that the launch of the All-New Discovery resonates with the Australian consumer.”

Says Jasmin Bedir, managing director, Spark 44: “While global content is always central to our campaigns, local content builds local connections and relevance. This series is designed to create a strong emotional connection to firmly position the All-New Discovery in the hearts of Australians.”

Spark44

Vehicle Expert: Chris Pearce