Ladbrokes Australia launches new campaign via The Really Quite Good Ideas Company, Brisbane
Ladbrokes Australia has launched a new spot for its industry-first branded EFTPOS card which enables punters to collect winnings just seconds after a race or sports match.
The launch of the card is being backed by a multi-million-dollar TV, print and digital campaign developed by Brisbane agency, The Really Quite Good Ideas Company.
The card makes every ATM in Australia an instant Ladbrokes payout machine.
Says James Burnett, Ladbrokes Australia’s general manager of marketing and communications: “We believe it’s the biggest game changer in our industry since mobile betting. Ladbrokes.com.au is the first in the market to offer the best of both worlds – the ultimate betting proposition – which is giving customers the best odds across three totes or starting price, and now with a fast, safe, easy and private way to immediately collect winnings.”
The new Ladbrokes card was developed as part of a multi-year agreement with the ASX-listed payments solutions provider Emerchants Limited.
Says Burnett: “What the lads at the agency have been able to do is to really capture the essence of the brand – the fun, excitement and the social interaction around the punt – and the way the new Ladbrokes Card enhances that experience.”
Burnett said the new Ladbrokes EFTPOS card was a key part of the next growth phase of the Australian business being led by its senior executive team.
Ladbrokes.com.au: Client
James Burnett: General Manager of Marketing & Communications
The Really Quite Good Ideas Company: Agency
Jeff Smith: Copywriter
Andy Iles: Art Director
Shane Murray: Creative Director
Dan Adler: Managing Director
Kiosk: Production Company
Ryan Renshaw: Director
Sara Taghaode: Producer
Cutting Edge: Post Production
15 Comments
Utter tosh. Relevance of london pub geezers and guy ritchie rip off to Aussie audience? Zero. And don’t call yourself the good ideas company unless you’re confident of having some original ones yourself.
Oh Bricktop… Get you had off it.
Well I’ve seen Snatch and Lock, Stock… so i get it… straight away.
Good idea Really Good Ideas Company.
Well done Tweedledum and Tweeldedummer. You guys are killing it. That’s got Cairns finalist written all over it.
The Really Really Quite Tragic Ideas Company
@ Bricktop – I concur.
Love it. Top stuff JK.
Sapient must have hit rock bottom if they can’t convert one of their own clients locally.
Please explain?
Isn’t this the same agency that was trying to spruik some biz with a Tumbleweeds TV spot? Joke!!!!!
Apparently there is more to come. May God help us all.
Is this from the Brisbane or New York office?
Why the hell do these people think using the thickest english accent ever is going to sell gambling cards in Australia.
Idiots.
Why do they mispronounce the company’s name. It is ladBROOKS, not BROKES. Any real Londonder would never say it that way!
Creatively stale Brisbane agency that will eventually fade away. Looks like Ladbrokes took a real punt that won’t pay off! Not even an each way bet can salvage this!
I loved it, the ads are the only reason i punt with them