La Roche-Posay reminds Aussies to practice sun safety in new campaign via Dentsu Creative

Number one dermatologist recommended brand, La Roche-Posay has partnered with Dentsu Creative to remind Australians to always practice sun safety and make skin checks a part of a regular health routine as “Your skin remembers harmful UV exposure that adds up over time”.

The public health awareness campaign launched this month as part of La Roche-Posay’s commitment to early detection of skin cancer through regular skin checks with charity partner Skin Check Champions in the lead-up to National Skin Cancer Action Week from November 20 to November 26.

Says Sarah McGregor, executive creative director, Dentsu Creative: “Our campaign is a reminder to all Australians to get their skin checked. It demonstrates all the everyday, UV exposure moments that you may have forgotten but ‘Your Skin Remembers’. We are so proud to have partnered with La Roche-Posay on such an important message. It aligns beautifully with Dentsu Creative’s commitment to creating work that is good for people, good for society and good for business.”

Says Amélie Lacan, marketing director, La Roche-Posay: “We know that Australia experiences some of the highest rates of skin cancer worldwide and La Roche-Posay are on a mission to conduct 1,000 skin checks at the iconic Bondi Beach during National Skin Cancer Action Week, plus more over the year at various locations. Dentsu Creative’s understanding of why sun safety is an important message for all Australians, and their ideas of how to get cut-through in a busy and cluttered media landscape will help elevate the educational work we have already been doing in this space as the months warm up.”

The campaign is running across SVOD, digital display, out of home print and social media, all driving to a Lac Roche-Posay landing page.

Dentsu Creative won the competitive pitch for the campaign, run by La Roche-Posay, part of parent company L’Oréal, in August.

The launch of the campaign follows on from Dentsu Creative being announced as RMIT University’s new creative agency partner for APAC, Vicinity Centres and the appointment of Ben Coulson as Dentsu Creative chief creative officer ANZ and Katie Firth as Melbourne managing director.

CLIENT: LA ROCHE-POSAY – L’ORÉAL
Amélie Lacan – Marketing Director – La Roche-Posay
Holly Roach – Marketing Manager – La Roche-Posay
Priya Bhatti – Brand Manager – La Roche-Posay

CREATIVE DEVELOPMENT: DENTSU CREATIVE
Mandie Van Der Merwe & Avish Gordhan – Chief Creative Officers
Sarah McGregor – Executive Creative Director
Leighton Howindt – Copywriter
Lilly Wollmering – Art Director
Tom Pearce – Producer
Nat Kuznetsova – Strategy Partner
Paul Isbell – Strategy Partner – Social & Content
Hayden Isaacs – Managing Partner
Adrian Harris – Account Director
Anna Devine – Senior Account Manager

PRODUCTION: The Kitchen Creative
Shannon Stoddart – Managing Director
Photographer: Tim Swallow
Head of Produciton / Producer: Manuela Leigh
Stylist: Emily Gibbs
Editor: Shaun Sprowles, Capture Lab
Retouching: Michele Mielniczuck, Capture Lab
PR: Cassette

ACTIVATIONS: PIM